Distributor Partner Manager

As a Distributor Partner Manager at Red Bull, you will be responsible for executing the assigned region's annual business plans, driving Red Bull initiatives, and tracking Key Performance Indicators (KPIs) through the Distributor Partner (DP).

Key Responsibilities:

• Communicate strategic priorities to DP stakeholders
• Drive and manage key Red Bull initiatives in the assigned region
• Ensure implementation of merchandising standards
• Develop systems to track and measure KPI execution
• Monitor sales/POS progress against business plans
• Coach DP to produce execution excellence

Areas of Responsibility:

RB's Strategy, Merchandising Standards

• Coordinate meetings with DP to explain and implement Red Bull business strategies and initiatives
• Develop communication processes to ensure proper alignment and understanding of strategies and goals
• Implement systems to track and benchmark DPs against key initiatives/goals
• Ensure DPs fully understand and execute RB merchandising standards
• Assist in developing Sales Books and training to guarantee Sales Reps clearly understand merchandising standards
• Ensure DPs implement tracking systems to gauge execution effectiveness

Business Plan

• Develop annual business plans with the DP regarding organization requirements, distribution, volume, investments, and KPIs
• Secure agreement on necessary subjects and implement monthly scorecards to review progress
• Consistently communicate with ownership and top management to guarantee alignment
• Establish POS allocation by distributor
• Coordinate with Business Unit office personnel to issue ongoing updates against allocation
• Keep DP informed of new POS items and applicable allocation/timing

Business Intelligence

• Maintain strong working knowledge of all relevant Red Bull systems
• Proactively use Out-of-Stock and DSD inventory analysis to ensure proper S&OP
• Hold DPs accountable for data submission into RB systems to ensure accurate and timely information

Distributor Structure and Accountability Expert

• Thorough working knowledge of distributors' internal systems and structure
• Understand distributors' hierarchy and have relationships from top down (Owner to Managers)
• Clear understanding of the person responsible and accountable for tasks or programs within distributorship

Misc

• Share and enforce guidelines regarding RB's inventory policy
• Provide ongoing feedback to NDM relative to DP performance against objectives and KPIs
• Develop working knowledge of geographic and demographic areas in assigned region
• Develop expertise regarding product competition and distributor competition in assigned region
• Communicate regularly and work effectively with all BU sales teams and marketing people to secure full alignment of BU goals with DP

Requirements:

• Bachelor's degree
• Valid driver's license
• Minimum 5 years of sales experience in the consumer goods industry
• Proven track record of achieving or exceeding sales targets
• Experience working with distributors and/or suppliers
• Demonstrated experience leading and managing teams
• Proficiency in Microsoft Office (Excel, PowerPoint, Word)
• At least 3 years of experience managing distribution partners
• Strong ability to develop and execute sales and trade marketing strategies
• Solid understanding of consumer marketing principles
• Strong analytical and numerical skills
• Strong team player with excellent interpersonal skills

Travel: 30-40%