Description
As AI Infrastructure Product Marketing Manager, you will be responsible for defining the value proposition, positioning, messaging, and GTM strategy for CoreWeave's AI cloud infrastructure. This role is at the forefront of our purpose-built platform for AI, including generative AI, agentic, artificial generative intelligence, and beyond.
You will work with key stakeholders in marketing, sales, product management, and engineering to shape CoreWeave's growth. You're eager to listen to customers, understand the mechanics of how we win in the market, and package key insights into scalable value propositions in close collaboration with other teams across the organization.
This is an opportunity to lead the industry with unmatched performance, breakthrough innovations, and differentiated value propositions. It is critical that you leverage data and analytics to demonstrate impact of your work through metrics from adoption to deal flow in a way that is intuitive for your stakeholders and senior executives.
Key responsibilities include:
- Capturing impactful positioning and messaging for CoreWeave's infrastructure services with high value differentiators.
- Developing narratives and demos that show CoreWeave's differentiation in AI infrastructure services.
- Creating compelling launch moments and differentiated, persona-based messaging based on real customer evidence.
- Providing campaign briefs and input for content marketing and demand generation marketing teams to scale value propositions across the funnel.
- Partnering with forward-deployed engineers and lighthouse customers to capture use cases and in-production benefits.
- Creating compelling case studies and customer testimonials that CoreWeave can leverage as customer validations.
- Collaborating with content marketing teams to create unique, differentiated content that carries these customer case studies forward at scale.
- Highlighting measurable business outcomes that differentiate CoreWeave's AI infrastructure services.
- Influencing analysts and other critical influencers on how to think about AI infrastructure services in the AI era.
- Establishing systematic customer learning capture across high-value implementations.
- Equipping Sales and Solution Architects with outcome-focused deal kits, battlecards, and technical content that resonate with developers and decision-makers.
- Developing content with strong differentiators that clearly articulates the benefits of CoreWeave's AI infrastructure.
- Scaling messaging through selective partners where their technologies or workloads reinforce CoreWeave's AI infrastructure story.
- Delivering updated messaging and positioning materials.
- Demonstrating impact of internal GTM tools and assets with sales.
- Mapping product marketing's impact on deal velocity and contract value.
- Demonstrating product marketing's impact on platform adoption and retention.
- Improving competitive win rates in AI infrastructure opportunities.
If you're a good fit, you'll have a strong technical foundation, excellent communication and influencing skills, and experience in product marketing, technical marketing, product management, or GTM.
At CoreWeave, we work hard, have fun, and move fast! We're in an exciting stage of hyper-growth that you will not want to miss out on. We're not afraid of a little chaos, and we're constantly learning. Our team cares deeply about how we build our product and how we work together, which is represented through our core values:
- Be Curious at Your Core
- Act Like an Owner
- Empower Employees
- Deliver Best-in-Class Client Experiences
- Achieve More Together
We support and encourage an entrepreneurial outlook and independent thinking. We foster an environment that encourages collaboration and provides the opportunity to develop innovative solutions to complex problems.