Senior Manager, Consumer Marketing Strategy

At Ford Motor Company, you can build more than vehicles. Come build what matters. Our Marketing, Sales & Service organization advances the Ford reputation as a visionary vehicle and mobility services company and helps deliver a trusted customer experience.

In this position... The Senior Manager, Consumer Marketing Strategy leads the development of integrated marketing strategies that drive brand growth, customer consideration, and business performance. This role brings together cross-functional partners to shape major campaigns, solve complex business challenges, and help build a world-class marketing organization.

Responsibilities

• Lead the development of integrated marketing strategies for major campaigns, vehicle launches, and enterprise initiatives.
• Translate business priorities, consumer insights, competitive intelligence, and performance analytics into actionable marketing recommendations.
• Develop strategic briefs that provide clear direction to creative, media, CRM, and agency partners.
• Bring together cross-functional teams to align on integrated marketing plans that connect strategy, execution, and measurement.
• Lead strategic research initiatives to answer critical business questions and strengthen future marketing decisions.
• Develop executive presentations and recommendations that influence senior leadership decisions.
• Evaluate marketing performance to identify opportunities for continuous improvement and stronger business impact.
• Build planning frameworks, best practices, and governance processes that improve marketing effectiveness across the organization.
• Lead cross-functional strategic initiatives while influencing stakeholders across a highly matrixed organization.
• Coach and develop a high-performing strategy team while fostering a culture of curiosity, strategic thinking, collaboration, and continuous improvement.

Qualifications

• Bachelor's degree
• 10+ years of experience in marketing strategy, brand strategy, management consulting, or a related field.
• Experience developing integrated marketing strategies for consumer brands or experience in management consulting.
• Experience leading cross-functional initiatives and presenting recommendations to senior leadership.
• Experience leading and developing high-performing teams.

Benefits

• Immediate medical, dental, vision and prescription drug coverage
• Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more
• Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more
• Vehicle discount program for employees and family members and management leases
• Tuition assistance
• Established and active employee resource groups
• Paid time off for individual and team community service
• A generous schedule of paid holidays, including the week between Christmas and New Year's Day
• Paid time off and the option to purchase additional vacation time.