Description
About Pinterest: Millions of people around the world come to our platform to find creative ideas, dream about new possibilities and plan for memories that will last a lifetime. At Pinterest, we’re on a mission to bring everyone the inspiration to create a life they love, and that starts with the people behind the product.
We are looking for a creator community-focused Content Growth Specialist based in LATAM to develop and execute growth strategies for small and medium content suppliers. As a Content Growth Specialist, Community Development, LATAM you’ll help foster meaningful relationships with content suppliers, create programs and experiences that educate and inspire creators, and champion initiatives that support both their success and Pinterest’s growth in Brazil and Hispanic LATAM.
Responsibilities:
- Strategically support LATAM creator community initiatives with the goal of driving feature adoption and high quality content production on Pinterest
- Develop engagement and retention programs in conjunction with regional strategic partner managers
- Lead creator incentive programs end-to-end including gamified content creation in alignment with global strategy
- Plan and execute virtual and IRL creator events to excite, engage and retain creators
- Support development of materials to educate creators on Pinterest best practices and features
- Leverage AI to accelerate and simplify community communications to creators.
- Analyze key success metrics and translate your findings into actionable learnings and recommendations to drive incremental growth
Requirements:
- 3-5+ years of work experience in a creator/influencer management or marketing role, in social media strategies or digital advertising
- Excellent written and presentation skills; ability to represent Pinterest to a large external facing audience
- Deep knowledge of content supplier space in LATAM
- Foundational analytical skills (ability to analyze large datasets in google sheets)
- Growth strategy: ability to segment community and customize programs to meet the needs of each distinct audience, ability to execute on a holistic strategy and understand how various community elements come together
- Track record in meeting ambitious, metrics-based goals
- A team player, able to work in a fast-paced, ever-changing environment with technical and non-technical teams
- Fluent in Portuguese and Spanish
- Bachelor’s degree in a relevant field, or equivalent experience