Brand Manager

At Bayer we're visionaries, driven to solve the world's toughest challenges and striving for a world where 'Health for all, Hunger for none' is no longer a dream, but a real possibility.

Join our dynamic marketing team as a Brand Manager, where you will drive the growth and performance of a key portfolio of brands that matter. As the voice of the consumer, you will craft visionary strategies, execute with excellence across all channels, and collaborate with diverse teams to bring unforgettable brand experiences to life.

Responsibilities:

• Lead with Purpose: Drive marketing initiatives for your portfolio of brands, ensuring every action contributes to their growth and success.
• Create Impactful Campaigns: Deliver integrated marketing campaigns that harmoniously blend digital, social, and traditional channels to captivate audiences.
• Ensure Brand Consistency: Champion a unified brand experience across all consumer touchpoints, reinforcing our identity and values.
• Collaborate for Success: Work hand-in-hand with category and sales teams to align marketing efforts with business goals, fostering a culture of teamwork.
• Analyze and Optimize: Dive deep into performance metrics to uncover opportunities and refine brand strategies for maximum impact and steer future direction.
• Innovate with Confidence: Assess new product development opportunities and craft compelling business cases that inspire action and investment.
• Maximize Portfolio performance: Manage product groups with a focus on growth, ensuring every decision drives commercial success.
• Foster Cross-Functional Partnerships: Collaborate with teams across Regulatory, Supply Chain, Finance, Medical Marketing, Sales and beyond Australian shores to create a cohesive marketing approach.
• Embrace Team Spirit: Engage in team-building events and planning sessions, contributing to a positive and innovative team culture that thrives on collaboration and continuous improvement.

Requirements:

• 4+ years' experience in marketing or sales, ideally within FMCG or a related industry
• Degree or diploma in Business, Marketing or a related discipline
• Solid grasp of marketing principles, brand management and campaign execution
• Strong business acumen and ability to interpret data and insights
• Excellent communication, stakeholder management and interpersonal skills
• Creative problem-solver with the ability to think strategically and execute effectively
• Strong organisation and attention to detail, able to work autonomously
• Confident working with MS Office and analytics tools (Nielsen experience preferred)