Description
This role will focus heavily on developing the reporting and measurement functions for our Media stakeholders. The ideal candidate will be responsible for transforming data in Snowflake using dbt, building reporting in PowerBI, and analyzing outputs using tools like R or python. The ideal candidate will be comfortable interpreting results of analyses to stakeholders across a wide range of seniority, from entry-level to C-suite stakeholders. They will be able to clearly communicate actionable insights that will improve marketing efficiency.
The Media Measurement & Analytics team supports the Farmers media teams in executing and optimizing media budgets by providing analytical rigor to investment decisions. The team executes incrementality tests, builds measurement models, and reports on performance.
Key responsibilities include:
- Developing reporting and measurement functions for Media stakeholders
- Transforming data in Snowflake using dbt
- Building reporting in PowerBI
- Analyzing outputs using tools like R or python
- Interpreting results of analyses and communicating actionable insights to stakeholders
Requirements include:
- Advanced knowledge of Media Measurement (MMM, causal inference, attribution)
- Advanced knowledge of analytics
- Advanced knowledge of R/python
- Intermediate knowledge of SQL
- Intermediate knowledge of PowerBI
Benefits include:
- Competitive salary and performance-based bonuses
- Comprehensive benefits package
- Career development and training opportunities
- Dynamic and inclusive work culture within a globally renowned group
- Private Health and Dental Insurance
- Pension Plan
- Meals tickets
- Life Insurance