Description
At Twilio, we're shaping the future of communications, all from the comfort of our homes. We're looking for a strategic, bold, creative, and technically-savvy leader to join our Marketing team as Twilio's next Principal, Marketing Architecture & Strategy.
This position serves as the strategic owner for Marketing technology, innovation, and architecture. It serves as a critical bridge between Marketing's vision for growth and technical execution through the Enterprise Technology team.
As the primary liaison between Marketing and Enterprise Technology, you'll work across a broad set of marketing leaders to deeply understand business requirements, define a vision for marketing technology, translate it into clear prioritization for technical teams, hold teams accountable for delivery, and synthesize complex updates into clear reports for leadership.
In this role, you'll:
- Define the strategic vision for Twilio's Marketing technology, data, and AI systems, ensuring alignment with business goals and industry best practices.
- Be the central point of contact representing marketing's strategic interests across all cross-functional technology initiatives and engagement.
- Champion marketing innovation through emerging tools and technology to streamline internal processes, improve business outcomes and results, and foster a culture of continuous improvement.
- Articulate comprehensive business requirements that bridge the gap between creative marketing use cases and technical tool capabilities.
- Orchestrate the recruiting and management of pilot groups for internal Proof of Concepts (POCs) to test new marketing tools.
- Partner with Enterprise Technology teams as well as other relevant partners to drive progress and accountability for day-to-day execution through rigorous tracking and milestone management.
- Serve as a strategic bridge, translating complex technical roadblocks and project 'noise' into clear, concise status reports and escalations for marketing leadership.
Qualifications:
- 8+ years in Marketing or GTM strategy, marketing technology, growth engineering, or related roles with a proven track record of managing complex, cross-functional projects.
- Strong grasp of modern marketing approaches, including PLG & ABM frameworks.
- Systems thinker who can form a hypothesis, test it with real users, and iterate quickly.
- Ability to use data to justify prioritization decisions and measure the success of pilot programs.
- Elite communication and storytelling; ability to distill high-volume information into executive-level summaries.
- Highly effective at facilitating seamless information flow across teams and silos, ensuring all stakeholders are informed and aligned on objectives and outcomes.
- Ability to challenge and influence executive-level stakeholders and navigate complex trade-offs regarding prioritization and roadmaps.
- Deep interest in marketing, AI, productivity, and the future of work.
- Comfortable operating in ambiguous and fast-paced environments.
Desired:
- Experience working on or with AI products (e.g., LLMs, copilots, RAG apps, workflow tools).
- Past roles in startups, innovation labs, or skunkworks teams.
- Experience leading technology and process changes or large-scale internal tool adoptions.
- Experience leading significant cross-functional initiatives with minimal oversight.
Travel:
We prioritize connection and opportunities to build relationships with our customers and each other. For this role, approximately 10% travel is anticipated to help you connect in-person in a meaningful way.
What We Offer:
Working at Twilio offers many benefits, including competitive pay, generous time off, ample parental and wellness leave, healthcare, a retirement savings program, and much more. Offerings vary by location.