National Key Account Specialist

We are seeking a National Key Account Specialist to support our National Key Account Manager in developing, implementing, and tracking Red Bull's sales strategy for key accounts, with a focus on the Impulse channel and mid-size high potential accounts.

The successful candidate will be responsible for:

STRATEGY

• Supporting the Key Account Manager in implementing Red Bull's commercial strategy at key customers
• Executing short- and mid-term customer strategies in line with the overall national sales policy, with a focus on mid-size accounts with high potential and the Impulse channel
• Implementing national price strategies for mid-size accounts with high potential and the Impulse channel

ANALYSIS & PLANNING

• Analysing available data sources to identify customer growth opportunities
• Continuously planning sales forecasts and preparing trade spend budgets to hit profitability targets
• Developing annual business and effective promotion plans with mid-size accounts with high volume potential and the Impulse channel
• Preparing yearly negotiations with a focus on Red Bull's sales drivers and customer spend strategy
• Producing excellent conceptual selling decks to establish Red Bull as the category leader

EXECUTION

• Conducting and leading yearly negotiation processes at key mid-size customers in the modern trade and Impulse channels
• Agreeing with customers on Red Bull's Perfect Store concept

TRACKING

• Continuously tracking and adjusting volume and profitability targets using existing sales reports
• Preparing and discussing the success of executed plans with customers and showing Red Bull's contribution to the customer's business
• Using the Perfect Store Audit to manage execution in-store effectively

COLLABORATION

• Continually searching to understand customer needs better and responding with programmes that are mutually beneficial
• Developing effective partnerships for Red Bull to be regarded as a key supplier and engine for profitable growth
• Striving for Category Captaincy with key strategic retailers within the energy category
• Building strong intercompany networks and establishing close cross-functional relationships with Trade Marketing

Requirements

• University degree, preferably in Economics or Business Administration
• A proven track record of 5 years of professional experience in Key Account execution and negotiation, and/or Field Force Management, ideally with an FMCG/beverage background
• Experience supporting Category Management is preferred
• Cross-functional experience in Trade Marketing/Consumer Marketing is a plus
• Excellent network of existing contacts and trade relationships
• Strategic ability: Can develop specific, valuable, innovative, and commercially focused strategies
• Commercial acumen: Understanding of sales processes and financial systems
• Analytical skills: Planning and negotiation skills with an understanding of financial bottom-line implications
• Negotiation experience: Successful front-line retail negotiation experience and problem-solving skills
• Presentation skills: Great presentation skills that provide highly relevant and commercially viable strategies
• Linguistic skills: Strong command of English

Benefits

No benefits mentioned.

Travel

Travel: 0-10%