Description
As Paid Search Executive, you will assist with the implementation and day-to-day running of our global paid search channel, under the direction of our Senior Paid Search Manager. Operating within a hyper-growth environment, you will be a key player in driving new customer acquisition and revenue growth.
Create & implement Paid Search and Shopping campaigns. Take ownership of basic account hygiene tasks (e.g. SQR, negatives, account status checks). Contribute to weekly paid search performance reports, track performance against FCT and recommend optimisations.
Assist in budget management and optimisations to continually increase campaign efficiencies. Monitor & optimise bidding strategies, impression share, quality score, competition, and consumer behaviour.
Proactively recommend new and/or complementary solutions to drive better performance. Coordinate with content and translations team to brief and ensure timely delivery of performance marketing assets (e.g. ad copy, creative, landing page).
Assist with finance processes such as raising POs and reconciling monthly. Work cross-functionally (e.g. with SEO, CRM, E-commerce, and others) to drive customer growth, activation, and retention.
Research into market trends, keep abreast of the latest marketing/ biddable technologies, and help provide ideas and suggestions to improve KPIs. Leaning into increasing AI use and using analytical skills to analyse and assess across regions.