FBS - Marketing Project Product Manager (Knowledge in Customer Experience)

The Consumer Direct team at Farmers Insurance focuses on driving growth, retention, and customer lifetime value through direct-to-customer interactions across digital and assisted channels. As a Marketing Project Product Manager, you will lead indirect teams and partner closely with business, technology, analytics, marketing, and external vendors to identify, prioritize, and execute high-impact initiatives across the customer lifecycle.

Your primary responsibilities will include:

• Defining, delivering, and continuously optimizing customer experience solutions across the customer lifecycle
• Leading efforts to develop solutions and working with key partners to build and implement them
• Developing the complete design of customer and supporting processes, to build and/or deploy key tools to monitor, diagnose, predict, and activate customer experience insights
• Identifying and prioritizing customer experience improvement initiatives
• Making recommendations based on market research and competitive analysis from both within and outside the insurance industry to support product development and go-to-market strategies across channels

In this role, you will serve as a strategic product owner and trusted partner to senior leadership, integrating business needs and technology capabilities to ensure alignment between customer needs, enterprise goals, and measurable business outcomes.