FBS - SEO (Search Engine Optimization) & GEO Specialist

Our Client is a leading insurer seeking a FBS - SEO (Search Engine Optimization) & GEO Specialist to join their Digital Acquisition & Growth Marketing team.

Role Description:

As a FBS - SEO (Search Engine Optimization) & GEO Specialist, you will focus on GEO (generative engine optimization) and SEO (search engine optimization) strategies to increase Farmers.com visibility across LLM/AI search such as Google AIO, ChatGPT, Perplexity, etc.

Responsibilities:

• Develop and execute SEO and GEO strategies to improve Farmers.com visibility
• Conduct onsite and offsite improvements, including obtaining external citations
• Perform outreach efforts to relevant sites and articulate goals and asks for each project
• Execute action plans on deadline, connecting with other teams to complete projects, reporting on project status, benchmarking, and report building
• Work on complex projects and execute on results-oriented solutions for organic and AI search
• Act as a project lead on one or more moderately complex to complex projects, or lead one or more of a particular aspect of complex projects
• Develop project plans, schedules, and measure project success
• Ensure all project summaries, progress reports, and out-of-scope changes are written and reported within the project schedule
• Execute on detailed tasks, project deliverables, and schedules throughout the project development
• Identify project risks and priority issues

Requirements:

• Fluent English proficiency
• Search Engine Optimization skills
• GEO - Advanced skills
• Digital PR - Intermediate skills
• Proficiency in Brightedge, Semrush, Ahrefs, seoClarity, and Google Lighthouse

Benefits:

• Competitive salary and performance-based bonuses
• Comprehensive benefits package
• Career development and training opportunities
• Flexible work arrangements
• Dynamic and inclusive work culture within a globally renowned group
• Private Health and Dental Insurance
• Pension Plan
• Meals tickets
• Life Insurance