Senior Social Media Manager

Greenlight, a leading family fintech company, is seeking a Senior Social Media Manager to oversee organic social and influencer programs.

The ideal candidate has a proven track record of growing brand reach and engagement, supported by compelling case studies and measurable results.

Responsibilities:

• Build and execute aggressive social media strategies to drive reach and engagement across target audiences (parents and teens).
• Develop and implement a holistic annual influencer strategy.
• Manage multi-channel organic social content calendar (TikTok, Instagram, YouTube, Facebook, LinkedIn, etc.).
• Lead external social and influencer agency partners.
• Manage social sweepstakes and giveaways.
• Partner with the Growth team to source content for paid social ads.
• Identify emerging social opportunities and make strategic recommendations.
• Lead UGC content creation program.
• Contribute to product marketing and brand campaigns.
• Strengthen Customer Service communications.
• Oversee social reporting and analytics.

Requirements:

• 7+ years of experience in social strategy, influencer programs, and digital content development.
• In-depth knowledge of social platforms and algorithms.
• Proficiency in producing shareable and engaging social-first content.
• Experience managing external agencies is a plus.
• Experience with consumer tech brands and speaking to an audience of parents is a plus.
• Strong leadership skills, with experience mentoring junior talent.

Benefits:

• Medical, dental, vision, and HSA match
• Paid life insurance, AD&D, and disability benefits
• Traditional 401k with company match
• Unlimited PTO
• Paid company holidays and pop-up bonus holidays
• Professional development stipends
• Mental health resources
• 1:1 financial planners
• Fertility healthcare
• 100% paid parental and caregiving leave
• Flexible WFH opportunities
• Fully stocked kitchen and catered lunches