Director, Marketing Analytics

Greenlight is hiring a Director, Marketing Analytics to lead Offline and Brand measurement on its Marketing Science team.

The successful candidate will own the Offline and Brand Measurement framework end-to-end, including TV, podcast, out-of-home, direct mail, and brand marketing.

Key responsibilities:

• Own the measurement strategy for offline and brand channels
• Ensure the Marketing Mix Model is accurate and drives decisions for offline and brand spend
• Design and execute incrementality tests and translate measurement outputs into concrete choices about offline budget allocation and channel strategy
• Develop and own brand marketing measurement, including brand lift studies and awareness-to-conversion funnel tracking
• Own podcast measurement, including attribution methodologies and incrementality validation
• Translate measurement outputs into offline and brand budget allocation recommendations
• Develop and maintain channel-level media response curves and saturation analysis
• Partner with media buyers and marketing leadership to scope offline and brand measurement roadmaps
• Dive deeply into offline and brand channel performance problems and deliver clear optimization recommendations
• Identify data quality and tracking gaps specific to offline channels and drive fixes
• Build scalable, reusable dbt models and work in Snowflake, Python, and Databricks to build and maintain data pipelines and models
• Build and maintain Tableau dashboards to give marketing leadership a clear view of offline and brand channel performance and ROI

Requirements:

• 8+ years of experience in marketing analytics or marketing science, with a focus on offline and brand channels
• Deep experience with Marketing Mix Modeling for offline and brand spend
• Proven incrementality testing experience for offline channels
• Strong SQL and data modeling skills
• Python proficiency for analytical work
• Strong communicator with experience presenting to CMO-level stakeholders

Preferred experience:

• Familiarity with Bayesian modeling frameworks
• Experience at a direct-to-consumer or fintech company where offline media is used to drive app registrations or account openings
• Prior work with podcast measurement methodologies and attribution vendors