Description
Job Description
As the Link Brand Marketing Lead, you will manage the integrated marketing strategy to drive consumer acquisition and brand preference. You will quarterback full-funnel consumer campaigns,spanning paid media, brand activations, and strategic partnerships,to reach our target personas.
Key Responsibilities
Strategy & Audience Insight
Define clear marketing objectives and strategies for Link brand campaigns anchored in consumer awareness and acquisition. Partner with PMM and User Research to refine target segments, addressable audiences, and penetration goals.
Influence & Storytelling
Present campaign strategy and ROI results to senior stakeholders. Partner with the Brand Creative Studio to guide the development of bold, consumer-centric creative that differentiates Link in a crowded checkout landscape.
Global Integrated Campaign Leadership
Lead the execution of Link’s consumer acquisition strategy across all outbound touchpoints, including high-impact paid media (CTV, OOH, Audio), social, and cultural activations.
Cross-Functional Collaboration
Partner closely with PMM to ensure brand campaigns provide a warm start for their lifecycle efforts. Align with Product teams to roll feature launch moments into larger umbrella brand narratives.
Agency & Media Management
Directly own the relationship with Link’s media agency. Set the standard for media strategy, budget allocation, and project management rigor to ensure standout execution.
Measurement & Optimization
Set KPIs for top-of-funnel awareness and acquisition. Partner with PMM to track how brand campaigns impact down-funnel metrics. Report regularly on budget ROI and optimize the channel mix accordingly.
Autonomy & Creative Problem Solving
Start work from a place of ambiguity as a founding member of the Link campaign function. Proactively build the processes and frameworks needed to scale Link from tens of millions to hundreds of millions of users.
Who You Are
Experienced Cross-Functional Leader
Strong track record in consumer marketing or growth-oriented brand roles, specifically leading integrated campaigns for high-growth consumer products.
Strategic Thinker
Able to connect Link’s consumer growth goals to Stripe’s broader mission.
Structured & Analytical
Deeply measurement-minded; you can prioritize projects against North Star metrics and move effectively even when data is incomplete.
User-First Advocate
Passionate about consumer experience and design; you can identify why a product is designed well and how to communicate that value to a skeptical audience.
Multi-Channel Expert
Deep expertise in brand channels like paid media (podcast, CTV, OOH, etc.) and paid partnerships, plus proven ability to extend programs across both owned and earned channels.
Resilient Collaborator
Skilled at navigating disagreements and building consensus across PMM (who owns lifecycle) and the Brand Creative Studio (who owns creative production).
Comfortable with Ambiguity
You thrive in zero-to-one environments and take ownership to build the resources (agencies, tools, playbooks) required to win.
Minimum Requirements
10+ Years of Consumer-Facing Brand or Campaign Marketing Experience
Proven experience managing media agencies and significant consumer marketing budgets.
Demonstrated Success in Launching and Scaling Consumer Products or Features
Experience at a high-growth consumer tech, Fintech, or SaaS company.