GTM Enablement Lead, SMB

We're looking for a GTM Enablement Lead for SMB to serve as the bridge between Reddit's global GTM priorities and the unique needs of our SMB sales organisation. This is a field execution role.

You will help translate priority business initiatives, product launches, sales plays, tools, workflows, and commercial programs into simple, repeatable enablement that drives seller behaviour change and business impact.

The ideal candidate understands scaled sales environments, knows how to simplify complexity, and can build enablement programs that help sellers move from awareness to fluency to consistent execution.

Responsibilities:

• Translate GTM Priorities for SMB Execution: Partner with GTM Enablement, SMB Sales Leadership, Product Marketing, Revenue Operations, Sales Strategy, Marketing Science, and other cross-functional teams to translate Reddit's priority GTM motions into SMB-ready execution plans.

• Represent the SMB Seller and Manager: Act as the voice of SMB sellers and managers in global enablement planning. Ensure GTM programs, messaging, workflows, content, and tools are adapted to the realities of scaled sales teams, including high activity volumes, shorter sales cycles, manager-led reinforcement, and repeatable customer motions.

• Build Scalable SMB Sales Plays and Enablement Programs: Develop and adapt simple, repeatable enablement programs that help SMB sellers execute priority motions at scale. This may include product launches, sales plays, measurement readiness, AI-assisted selling, creative best practices, tooling rollouts, workflow changes, and commercial growth programs.

• Drive Seller Productivity and Field Readiness: Equip SMB sellers with the resources, workflows, and practice needed to manage high activity volumes, prioritise accounts, improve customer conversations, and move opportunities forward efficiently.

• Measure Adoption, Readiness, and Impact: Use data and field feedback to assess whether enablement programs are driving behaviour change and business outcomes.

Qualifications:

• 8–10+ years of experience in GTM Enablement, Sales Enablement, Sales Operations, Sales Strategy, Revenue Operations, Product Marketing, or Sales Leadership

• Experience supporting SMB, scaled sales, commercial, inside sales, or high-velocity revenue teams required

• Experience designing and delivering enablement programs that drive seller behaviour change, not just knowledge transfer

• Strong understanding of sales workflows, pipeline generation, opportunity management, seller productivity, and manager reinforcement

• Ability to translate complex business, product, or operational priorities into simple, actionable seller and manager guidance

• Experience building scalable sales plays, launch packages, talk tracks, manager guides, and reinforcement plans

• Strong program management skills with the ability to manage multiple priorities, stakeholders, and timelines

• Exceptional communicator, facilitator, and writer with strong executive presence and stakeholder management skills

• Data-driven and comfortable using metrics, dashboards, field feedback, and AI-powered insights to diagnose needs and evaluate outcomes

• Proficiency with enablement and revenue tools such as Highspot, Gong, LMS platforms, Salesforce, and analytics tools

Preferred Qualifications:

• Experience in digital advertising, media, SaaS, marketplace, or platform businesses

• Experience supporting third-party, vendor, or distributed sales teams with consistent standards, messaging, and performance expectations

• Experience with AI-assisted selling, sales automation, or scaled productivity programs

• Experience partnering directly with sales managers to drive coaching, inspection, and field reinforcement

Benefits:

• Comprehensive Healthcare Benefits and Income Replacement Programs

• 401k with Employer Match

• Global Benefit programs that fit your lifestyle, from workspace to professional development to caregiving support

• Family Planning Support

• Gender-Affirming Care

• Mental Health & Coaching Benefits

• Flexible Vacation & Paid Volunteer Time Off

• Generous Paid Parental Leave