Description
Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally.
Job Responsibilities :
We are looking for a passionate and driven individual to lead social media growth, gamer community engagement, esports partnerships, and event activations across APAC markets (excluding China). This role requires a strong understanding of gaming culture, digital trends, and community-building within a fast-paced, high-performance environment
Social Media Marketing & Content Development
- Develop and execute social media strategies to drive platform growth, engagement, and brand visibility across TikTok, Instagram, Facebook, YouTube, Discord, and X.
- Create and manage gaming-related content including short-form videos, livestream support, and campaign assets.
- Manage regional social media and content strategies across APAC markets (excluding China).
- Monitor trends and platform performance to optimize content and audience growth.
- Work with internal teams, creators, and agencies on content planning and campaigns.
- Track analytics and provide performance reports and insights.
Gamer Community Engagement & Activations
- Build relationships with gamers, creators, streamers, and gaming communities.
- Execute online and offline community engagement initiatives and gaming activations.
- Manage community interactions across Discord, Telegram, forums, and social platforms.
- Organize tournaments, livestream collaborations, and engagement campaigns.
Event Management
- Plan and execute gaming events, roadshows, tournaments, and community activations.
- Coordinate event logistics, vendors, talent, schedules, and on-site operations.
- Liaise with stakeholders and partners to ensure smooth event execution.
- Support post-event reporting and content generation.
Esports Team Management & Outreach
- Manage relationships with esports teams, gaming organizations, and talent agencies.
- Coordinate sponsorship deliverables, campaign integrations, and collaborations.
- Identify partnership and outreach opportunities aligned with brand objectives.
- Support ongoing communications and partnership management.
Partnerships Management
- Manage partnerships with game publishers, tournament organizers, agencies, and ecosystem partners.
- Identify collaboration opportunities to drive brand visibility and community growth.
- Coordinate partner communications and campaign executions across regional markets.
Pre-Requisites :
Requirements
- Passionate about gaming, esports, and digital culture.
- Experience in social media marketing, community management, esports, partnerships, or event management preferred.
- Strong understanding of gaming and social media platforms.
- Excellent communication, organizational, and project management skills.
- Ability to multitask and thrive in fast-paced environments with high-performance expectations.
- Strong stakeholder and relationship management skills.
- Experience with content creation, livestreaming, or basic design/video editing is a plus.
- Willingness to work flexible hours during events or tournament periods when required.
- Being an active gamer or familiar with gaming culture and esports is a strong bonus