Social Media and Advocacy Manager

Join Ford Europe and lead our digital-first communications strategy, driving brand awareness, engagement, and advocacy across key audiences.

You'll own and deliver integrated owned, earned, and paid campaigns, working closely with Marketing and cross-functional teams to bring Ford's products, services, and brand stories to life.

You'll build and grow advocacy communities across Europe - engaging customers, influencers, and digital audiences - while shaping how Ford connects with people online.

Responsibilities:

• Develop and deliver a cross-channel communications strategy across social, digital, and media platforms in partnership with Marketing
• Create and execute always-on digital storytelling and campaigns to support vehicle and service launches
• Build and lead advocacy programmes, growing networks of brand advocates including customers, influencers, and online communities
• Lead projects from concept through to execution, ensuring high-quality, timely delivery
• Analyse campaign performance using digital and social analytics tools, applying insights to continuously optimise activity
• Collaborate cross-functionally with Corporate Affairs, Marketing, external agencies, and global teams to deliver integrated campaigns around key moments
• Represent the voice of digital communities within Ford, ensuring insights influence business and communications strategies
• Drive authentic engagement with influencers and online audiences, creating human, relatable brand storytelling

Qualifications:

• Degree in Communications, Marketing, or similar
• 6+ years' experience in social, digital, or communications roles
• Proven success delivering high-impact digital campaigns
• Strong communication skills, with experience engaging senior stakeholders
• Experience working cross-functionally and managing partners
• Confident using data and insights to drive decisions
• Understanding of influencer strategy, brand reputation, and social media trends
• Ability to thrive in a fast-paced, evolving environment

Benefits:

• Competitive salary
• Opportunity to work with a leading automotive manufacturer
• Collaborative and dynamic work environment
• Professional development opportunities

Job Info:

• Job Identification: 63175
• Job Category: Communications
• Posting Date: 05/13/2026, 10:30 AM
• Degree Level: Bachelor's Degree or equivalent
• Job Schedule: Full time
• Locations: 15 West Mayne, Basildon, ESSEX, SS15 6EE, GB (Hybrid)