Description
We're looking to add a new node to the Product Marketing cluster, focusing on Elasticsearch & AI. As a Senior Product Marketing Manager - Serverless, you will be a trusted technical marketing partner to the product leads, working closely on jointly defining the outbound strategy and go-to-market for the Elastic Serverless platform to developers and technical decision makers.
To be successful, you will have experience marketing to technical audiences and need to become comfortable with the technical aspects of Elastic's products and solutions, including search, vector database, and AI, the markets they play in, as well as, the creative aspects of positioning technology through messaging and narratives that are compelling, authentic, and differentiated!
Key responsibilities include: Acting as a technical product marketing lead for Elastic Serverless, and taking ownership of the strategy to drive awareness and market penetration of key capabilities Serving as an internal authority on the developer and SRE personas Crafting compelling, technical and differentiated outbound product messaging and content (like blogs, videos, tutorials, web pages, webinars that resonate with developers) Enabling the field on our solutions, through training and content (e.g. pitch decks and playbooks.) Building and implementing plans to reach and champion relationships with our developer and technology partner ecosystem. Planning and implementing product launches (with operational marketing teams), including creating launch materials and content to support and coordinate with team members Building a positive partnership with peers in Product Management, Engineering and Community to effectively launch new features and products and engage with users Attending and presenting at Elastic events, third party trade shows and other events to help showcase our products to technical audiences.
Requirements include: 5-7 years of experience in product marketing in a technical environment. Proven track record of effectively marketing technical products to developers or technical audiences. Curiosity about the 'how' of technology to tell compelling stories about the 'why' Ability to work in a very cross functional role, with a highly distributed team Experience driving a GTM and crafting high quality assets Be a spokesperson for product capabilities and Elastic at large for internal and external audiences - including webinars, trainings, and analyst briefings Excellent spoken and written communication skills
Preferred qualifications include: Direct experience with developers, and audiences that build applications Product marketing experience with technical AI, SaaS or infrastructure products preferred Experience crafting engaging content for developers, including blog posts, decks, videos, etc. Comfortable marketing to technical leaders Familiarity with Elasticsearch, Elastic Platform or our solutions