Description
We're looking for a Social Media Manager to lead a cross-regional team and safeguard Airbnb's narrative across social platforms.
The ideal candidate is a social media native with expertise in social listening and a demonstrated ability to respond swiftly to emerging issues and crises.
Responsibilities:
- In-the-know of daily emerging issues across all social media channels, identifying trends and potential risks in real time
- Assist with reporting and data collection, including quarterly reports, social listening insights, deep dives, performance analytics and quality assessments
- Evaluate the need for response strategies and communicate proactively with leadership and key stakeholders to ensure alignment
- Assess and measure the effectiveness of campaigns and projects, leveraging data to drive continuous improvement
- Manage cross-regional teams by coaching, delivering feedback, and fostering a high-performance culture
- Conduct quality assurance reviews to ensure our social presence is accurate, timely, and impactful
- Leverage continuous improvement and operational expertise to optimise workflows, drive efficiency, and deliver results across all business functions
- Foster strong stakeholder relationships across Community Support and Communications, collaborating on initiatives involving Trust Operations, Policy, Regulatory, Corporate and Crisis Management, Product, Marketing, and Reputation
- Develop and deliver training and process materials, creating playbooks and guidance on best practices for rapid social media response
- Support and lead initiatives and projects with regional and global impact
- Draft, approve, and publish content across various social media channels
- Provide coverage for Lead's duties in their absence and/or as needed
Your Expertise:
- 5+ years of demonstrated experience in social media, communications, customer service, strategy, crisis, and project management
- Proven leadership skills with a track record of delivering results to a cross-regional team in fast-paced environments
- Exceptional written and verbal communication abilities, adept at influencing stakeholders at all levels across the organization
- Strong business acumen with advanced problem-solving, analytical, and critical thinking skills
- Experienced in driving new projects and initiatives from ideation through execution
- Highly organised with the ability to manage multiple projects and tasks simultaneously
- Confident and effective when collaborating with diverse stakeholders and functions at various organisational levels
- Proficient in utilising data tools to extract insights and develop reports and deep-dive analyses
- Capable of producing high-quality work under tight deadlines and adapting quickly to shifting priorities
- Genuine passion for Airbnb's mission, with a proactive approach to learning and continuous improvement
Our Commitment To Inclusion & Belonging:
Airbnb is committed to working with the broadest talent pool possible. We believe diverse ideas foster innovation and engagement, and allow us to attract creatively-led people, and to develop the best products, services and solutions.
How We'll Take Care of You:
Our job titles may span more than one career level. The actual base pay is dependent upon many factors, such as: training, transferable skills, work experience, business needs and market demands. The base pay range shown below is annualised, is subject to change and may be modified in the future. This role may also be eligible for bonus, equity, benefits, and Employee Travel Credits.
Ireland Annual Pay Range €68.000-€80.000 EUR