Category Manager

The Category Manager supports the Director of Category Development in building consumer- and customer-focused strategies, tactics, and category-grounded solutions.

Responsibilities:

Areas that play to your strengths

• Develop and cultivate business relationships with external retailer contacts that establish RBNA as the indispensable partner for all category management needs.
• Build comprehensive knowledge of the products, attributes, strategies, tactics, and competitive trends in the marketplace for assigned categories online and offline.
• Oversee the development and execution of online and offline assortment and merchandising optimization, new product introductions, seasonal programs, and pricing/promotional planning and evaluation.
• Leverage data from multiple sources to create impactful analytics and selling stories that identify risks, opportunities, and performance gaps.
• Employ critical thinking and problem-solving skills to recognize and anticipate issues and opportunities.
• Work effectively with Sales, Marketing, Shopper Marketing, Shopper and Consumer Insights, Brand, eCommerce, and other Category Leadership resources.
• Guide the execution of Red Bull Category Management resources to provide solutions that establish strategic plans for assigned Customer Teams.
• Implement category development programs by leading dialogue with retailers focused on category growth opportunities.
• Facilitate the customer business planning process by integrating with overall strategic business goals.
• Turn insights into actions by executing, analyzing, and evaluating category plans and identifying key opportunities for Red Bull and retailers to capitalize on.
• Present Red Bull’s category credentials to key retailers in a compelling manner.

CATEGORY MANAGEMENT

• Develop an unassailable level of Energy Category and broader beverage insights.
• Provide leading-edge category management solutions by utilizing and understanding IRI and Nielsen syndicated scanning data, household panel data, market demographic data, customer point-of-sale data, loyalty data, and systems used to generate information for category reviews.
• Create, develop, and deliver regular category reviews, plans, and strategies with retailer partners.
• Provide business analysis and insights on sales, pricing, and opportunity gaps for incremental volume.
• Manage planogram creation and the store-level roundtable process for retailers, ensuring best-in-class category execution.

ANALYSIS

• Deliver analysis on new item introductions and performance.
• Provide new product and package mix analysis.
• Develop analysis to highlight merchandising effectiveness, including display and promotion effectiveness.
• Maintain and develop regular internal and retailer-specific scorecards and trackers.
• Provide ad hoc category management reporting, trend analysis, customized reports, and special project work directly to internal and external leaders as necessary.
• Stay current on developments and best practices in Category Management, pursuing the knowledge needed to improve departmental capabilities and professional agility.

EXPERIENCE, KNOWLEDG & EDUCATION (IF APPLICABLE) REQUIRED

• Bachelor’s degree in Business, Marketing, Management, Accounting, Data Analytics, or a related field preferred.
• A minimum of 3–5 years of experience in consumer goods, retail, or syndicated data, with a focus on category management, sales, business analytics, and/or shopper insights.
• Extensive experience understanding, utilizing, and employing syndicated data, customer card/POS data, and panel data to drive internal and external wins through sales and share growth.
• Ability to distill complex data into simple stories.
• Demonstrated ability to build indispensable, collaborative partnerships with retail customers and internal business partners across functional teams.
• Highly skilled in Microsoft Office Suite, including Excel, Word, and PowerPoint.
• Exceptional communication skills, including verbal, written, and presentation skills.
• Strong planning and organizational skills, with the ability to manage multiple projects simultaneously.
• Working knowledge of retail merchandising and in-store execution tactics.
• CPCM certification, Certified Professional Category Manager, and/or Master’s degree preferred.
• Experience in sales and/or analytical sales support, including driving face-to-face dialogue and initiatives, preferred.
• Additional experience managing relationships with third-party agencies, including brokers and data and insight providers, preferred.
• Experience in beverages DSD is strongly preferred.
• Additional analytical experience and competencies, including Tableau, Microsoft Access, Power BI, ProSpace, SQL, VBA, and Alteryx, preferred.

• Travel 20-30%
• Permanent
• Benefits eligible