Description
Stripe is a financial infrastructure platform for businesses. Millions of companies,from the world's largest enterprises to the most ambitious startups,use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet.
The Stripe EMEA Marketing team is a dynamic and rapidly growing group dedicated to transforming customers into enthusiastic advocates for Stripe. Collaborating closely with sales, we focus on accelerating the path to purchase and enhancing product adoption among our user base.
We're looking for a strategic, entrepreneurial Field Marketing Manager to lead our marketing efforts across the Northern Europe and MEA cluster (encompassing Benelux, Nordics, Israel, CEE, and Middle East and Africa).
Responsibilities
- Define and execute the field marketing strategy across the Northern Europe and MEA cluster, with a focus on established enterprises, digital native businesses, and SaaS platforms.
- Partner closely with Sales to align account plans and develop marketing strategies that generate pipeline and enhance product adoption in emerging markets.
- Partner with Demand Generation to define and execute full-funnel marketing plans including digital marketing, demand generation campaigns, sales prospecting programs, and Account-Based Marketing (ABM).
- Oversee the regional events strategy and execution, incorporating third-party and Stripe-hosted events in in-person, and virtual formats.
- Partner with Product Marketing to identify, scope, and produce or localize compelling content and marketing assets for diverse local audiences.
- Own key business and revenue metrics across the sales funnel (pipeline) and customer growth, continually optimizing for efficiency and scale.
- Be creative in finding new ways to advise a diverse range of personas about the value Stripe brings to businesses in markets with evolving product-market fit.
Who you are
We're looking for an experienced, creative, and results-oriented leader who understands the diverse needs of businesses and can effectively collaborate with sales leaders to translate business needs into engagement opportunities.
Minimum requirements
- 7+ years of relevant B2B marketing experience in the Enterprise Technology market across multiple customer segments.
- Proven track record of defining and executing field marketing programs that drive new customer acquisition and pipeline generation.
- Exceptional communication skills, including being able to convey complex topics with simplicity to diverse regional audiences.
- Strategic mindset with strong analytical capabilities; comfortable interpreting data to inform decision-making.
- Experience collaborating closely with Sales teams as a strategic partner, establishing trust and driving joint planning.
- Adaptability to manage multiple complex projects at once across a vast and diverse geographical region.
Preferred qualifications
- A startup mentality with a bias to action and the ability to flex in a fast-paced industry and work environment.
- Experience in the payments, financial technology, or adjacent industries, or marketing FinTech solutions or to FinTech companies.
- Understanding of the payments, financial technology, and/or ecommerce industries and partner ecosystems.
- Demonstrated success delivering marketing programs with and through consulting and technology partners.