Description
ZoomInfo is where careers accelerate. We move fast, think boldly, and empower you to do the best work of your life.
We're looking for a Growth Marketing Manager who can translate product innovation into revenue by activating one of the industry's largest go-to-market organizations.
Responsibilities
Internal Sales Activation
Develop programs that increase awareness, understanding, and adoption of ZoomInfo Talent Solutions across the broader ZoomInfo go-to-market organization.
- Partner closely with sales leadership, overlays, account executives, account managers, and customer success teams to drive engagement and revenue opportunities.
Sales Enablement
Create and maintain the materials sellers use every day, including:
- Battlecards
- One-pagers
- Sales presentations
- Competitive positioning
- Discovery guides
- Customer stories
- Solution briefs
Positioning and Messaging
Develop clear, differentiated messaging that helps both internal teams and external buyers understand the value of ZoomInfo Talent Solutions.
- Ensure consistency across sales conversations, launches, campaigns, customer communications, and product experiences.
Product Launches
Lead internal launch readiness efforts for new products, features, and innovations.
- Coordinate communication, training, enablement, and activation programs to drive adoption across the organization.
Competitive Intelligence
Own competitive intelligence programs and maintain battlecards, objection handling frameworks, and market insights that help sellers compete more effectively.
Customer Proof and Market Insights
Develop customer stories, testimonials, and success narratives that strengthen sales conversations and support go-to-market efforts.
What Success Looks Like
Success in this role is measured by influence and adoption.
- You'll help:
+ Increase seller engagement with ZoomInfo Talent Solutions + Improve utilization of sales enablement assets + Drive internal opportunity creation and cross-sell activity + Strengthen competitive win rates + Improve launch adoption across the organization + Expand customer proof points and success stories + Increase confidence and consistency in how ZoomInfo Talent Solutions is positioned in the market
Requirements
- 6+ years of experience in product marketing, solutions marketing, or go-to-market strategy within B2B SaaS
- Exceptional storytelling, messaging, and content development skills
- Experience creating sales enablement assets that drive measurable adoption
- Strong competitive intelligence and market analysis capabilities
- Experience leading cross-functional product launches
- Ability to influence stakeholders across Product, Sales, Marketing, and Leadership
- Strong executive communication and presentation skills
- Comfort operating in a fast-paced environment with a high degree of ownership and autonomy
Nice to Have
- Experience in Talent Acquisition, Recruiting Technology, HR Technology, or Workforce Technology
- Familiarity with AI, talent intelligence, sourcing, recruiting workflows, or recruiting automation
- Experience supporting enterprise sales organizations
Benefits
- Comprehensive benefits
- Holistic mind, body, and lifestyle programs designed for overall well-being