Description
Job Title: Head of Marketing
We are looking for a strategic, technical, and highly execution-oriented Head of Marketing to lead the next phase of our go-to-market growth.
Job Description:
As Head of Marketing, you will own the strategy and execution across product marketing, growth marketing, brand, events, demand generation, content, and marketing operations. You will partner closely with Sales, Product, Customer Success, and Executive Leadership to drive pipeline growth, sharpen positioning, elevate the Zus brand, and modernize our marketing systems and workflows through automation and AI.
Key Responsibilities:
- Develop and execute a comprehensive marketing strategy aligned with company growth objectives, revenue goals, and product adoption
- Own and evolve Zus' positioning, messaging, and category narrative within the healthcare technology landscape
- Establish and track KPIs across pipeline generation, marketing influence, conversion, engagement, brand awareness, and customer expansion
- Partner closely with Sales leadership to optimize pipeline creation, account engagement, and GTM effectiveness
Benefits:
- Competitive compensation that reflects the value you bring to the team
- Robust benefits that include health insurance, wellness benefits, 401k with a match, unlimited PTO
- Opportunity to work alongside a passionate team that is determined to help change the world (and have fun doing it)
Requirements:
- 8+ years of progressive marketing experience within healthcare technology, healthcare SaaS, interoperability, digital health, or value-based care organizations
- Proven success leading marketing initiatives that directly contributed to pipeline growth and revenue outcomes
- Deep expertise across product marketing, demand generation, growth marketing, and marketing operations
- Strong understanding of healthcare industry dynamics, buyer personas, regulatory environments, and enterprise healthcare sales cycles
- Experience marketing technical products and translating complex concepts into clear customer value
- Demonstrated ability to build scalable marketing systems, processes, and teams in fast-growing startup environments
- Strong analytical mindset with experience leveraging data, attribution, and experimentation to drive decision-making
- Hands-on experience with modern marketing automation and CRM platforms (HubSpot, Salesforce, Webflow, etc.)
- Enthusiasm for leveraging AI tools and workflow automation to modernize marketing operations and improve team effectiveness
- Excellent written, verbal, and executive communication skills
- Strong creative instincts with an eye for brand, storytelling, and customer experience
- Ability to operate both strategically and tactically in a fast-moving environment
- Passion for improving healthcare in the United States
Bonus Points:
- Experience marketing healthcare data platforms, APIs, interoperability solutions, or infrastructure products
- Experience supporting enterprise sales organizations and complex B2B buying motions
- Familiarity with AI-enabled marketing tools, agentic workflows, and modern GTM automation platform
Additional Information:
We will offer you a competitive compensation package that reflects the value you bring to the team, robust benefits that include health insurance, wellness benefits, 401k with a match, unlimited PTO, and the opportunity to work alongside a passionate team that is determined to help change the world (and have fun doing it).
Please note that research shows that candidates from underrepresented backgrounds often don't apply unless they meet 100% of the job criteria. While we have worked to consolidate the minimum qualifications for each role, we aren't looking for someone who checks each box on a page; we're looking for active learners and people who care about disrupting the current healthcare system with their unique experiences.