Manager, Live Events

NASCAR seeks a talented professional to join as Manager, Live Events. This role serves as the primary leader for Event Experience initiatives, overseeing a cross-functional team responsible for fan programming, event activations, fan zones, event production, and race weekend logistics.

The ideal candidate is a creative and strategic leader who thrives in a fast-paced environment, excels at managing multiple priorities simultaneously, and is passionate about delivering innovative, fan-focused experiences.

Responsibilities

• Direct the cross-functional team in the ideation, planning and execution of the programming strategy for all added-value and revenue-based fan programming and content efforts at their team’s events including but not limited to fan zones, infield experiences, camping activations and event production;
• Oversee pre-race ceremonies, driver introductions, post-race celebrations, and other marquee event moments, ensuring alignment with event objectives and brand standards, including effectively communicate the vision of each respective track president & teammates to the Central Creative team;
• Collaborate with Central Creative team to brainstorm unique, innovative content & programming for each event to identify goosebump moments when requested;
• Communicate effectively with key industry stakeholders such as production, broadcast partners, media members and teams;
• Secure and manage all anthem package participants including their race day schedule and connection to production team;
• Coordinate with the Event Ops division team member as well as track security & operations teams to execute Driver Intro lap, set-up of Pre-Race and Victory Lane access as well as logistics for all fan events such as but not limited to autograph sessions, Hauler Parades, Pedal Parties & camper concerts;
• Lead the Curated Experiences division member in the planning and execution of at-track fan events, camper programming and infield experiences;
• Work with NASCAR Productions to create a unique and interesting content schedule for the in-house big screens and maintain a strong working relationship with the NASCAR TV team;
• Lead and support the Fan Zone division team member in the planning, development, and execution of fan zone programming, activations, and interactive experiences that enhance race weekend engagement;
• Manage event budgets, staffing plans, race weekend deployment schedules, and operational planning to ensure successful event delivery;
• Build and maintain strong relationships with track leadership and key stakeholders through regular planning, meetings, communication, and post-event reviews;
• Lead, mentor, and develop a high-performing team while fostering a culture of collaboration, accountability, innovation, and continuous improvement;
• Identify and embrace new, unique activations and strategies to provide memorable, fan-focused event content for both internal and external stakeholders.

Requirements

• College degree, preferably in related business field, i.e. Marketing, Sports Management;
• Minimum 3-5 years sports & event experience required;
• Self-starter who takes initiative and is able to take a project from start to finish;
• Strong ability to think strategically, creatively and quickly;
• Experience managing full-time employees including those in remote environments;
• Detail-oriented and organized with outstanding communication skills;
• Ability to work through on-site event logistics and think operationally is a must;
• True team player and collaborator;
• Ability to coordinate and deliver multiple projects at once within strict deadlines;
• Must be able to work extended hours and event weekends;
• 40% travel required;
• Valid driver’s license;
• Bachelor’s degree (B. A.) from four-year college or university and a minimum of 3 - 5 years related experience and/or training; or equivalent combination of education and experience.

Benefits

• Competitive compensation;
• Comprehensive benefits package focused on wellness;
• Opportunities to grow and develop both personally and professionally.