Partnerships & Influencer Manager

We're looking for a Partnerships & Influencer Manager for North America who can turn players, creators, and affiliates into a real community,not just a set of followers.

You'll be responsible for building and nurturing KontrolFreek's North American community through Influencers, content creators and affiliates while you build up KontrolFreek's FreekNation.

Key Responsibilities:

• Define how KontrolFreek shows up for players beyond one-way posts,UGC challenges, “best plays,” setup spotlights, and community events.

• Identify and recruit high-potential affiliates and creators in NA into FreekNation.

• Bring their content and personalities into community spaces and social (e.g., reposts, spotlights, Discord/UGC features).

• Act as a point of contact for affiliates on community-related activities (UGC campaigns, map drops, challenges).

• Plan and execute community beats around key campaigns with affiliates (e.g., Heist launch, Fortnite collection, EA FC, holiday).

• Identify high-potential creators in NA that align with KF’s direct and retail initiatives (e.g., Target, Walmart, Amazon, key game tie-ins).

• Secure relationships (typically 3+ months) that deliver consistent educational and performance-focused content for our key products.

• Work with internal teams to define expectations and deliverables (e.g., setup videos, “best plays,” launch day content) and ensure usage rights for paid/social/PDP.

• Bring influencer content into the broader community and social ecosystem (e.g., FreekNation campaigns, “Heist” and Fortnite activations).

Partnership with Social & Marketing:

Collaborate closely with the Social Media Specialist to ensure:

• Community and creator content is consistently highlighted on main channels.

• Social campaigns include participation mechanics (UGC prompts, challenges, Discord/FreekNation integration).

• Support cross-channel programs

• Work with broader Marketing, Product, and Sales to align creator/affiliate activity with GTM plans.

Measurement & Reporting:

• Track and report on NA community health, including:

• Engagement: active participants, message volume, UGC submissions, challenge participation.

• Impact: traffic/sales influenced by community and affiliate programs where trackable (clicks, code usage, attributed revenue).

• Provide regular (e.g., monthly) updates on:

• Affiliate/influencer pipeline and performance.

• Community program performance and learnings.

What We’re Looking For:

• 3–5 years’ experience managing online communities and/or creator/affiliate programs, ideally in gaming or adjacent youth culture.

• Strong understanding of gaming culture, creators, and how communities actually behave (not just what decks say).

• Experience building and managing affiliate or creator programs

• Experience working directly with creators, streamers, or esports personalities.

• Excellent written communication and interpersonal skills; comfortable being a visible, human presence for the brand.

• Highly organized and able to juggle multiple community threads, campaigns, and relationships at once.

• Comfortable working cross-functionally with Marketing, Product, Sales, and Social/Affiliate teams.

What to expect in the first 90 days:

Within 30 Days – Learn the Ecosystem & Start Showing Up:

• Get onboarded to KontrolFreek, FreekNation, and current community footprint (Discord, socials, affiliate/creator programs, key retail partners).

• Deep dive into existing creator and affiliate relationships: who they are, what content they make, how they currently work with KontrolFreek.

• Review recent and upcoming campaigns (e.g., Heist launch, Fortnite collection, EA FC/MLB beats, holiday plans) to understand priorities and opportunities.

• Shadow current community, social, and influencer workflows to learn how content moves from idea → creators → community → main channels.

• Begin actively participating in community spaces (Discord, social replies/DMs) as a human, recognizable voice for KontrolFreek.

• Partner with the Social Media Specialist to understand what content gets highlighted today and how UGC/creator content is currently used.

• Support small-scale community moments (e.g., a simple UGC prompt, a low-lift challenge, or a creator spotlight) to get a feel for response and volume.

Within 60 Days – Own Community Beats & Creator Pipelines:

• Define and start running recurring community “beats” beyond one-way posts, such as: setup spotlights, “best plays,” weekly community clips, or themed UGC challenges.

• Build and maintain a pipeline of high-potential creators who align with KF’s brand and key game/retail priorities (Target, Walmart, Amazon, tentpole titles).

• Begin outreach and relationship-building with target creators and affiliates.

• Act as a primary point of contact for community-facing affiliates on UGC campaigns, challenges, map drops, and content needs for upcoming launches.

• Work with Marketing, Product, and Sales to align creator/affiliate activity to GTM plans (e.g., making sure key launches have the right creators and formats supporting them).

• Summarize early learnings on what types of prompts, formats, and creators drive the strongest engagement and participation.

Within 90 Days – Drive a Connected Community & Creator Engine:

• Own the vision for how KontrolFreek “shows up” for players in NA beyond posts,establishing a cadence of UGC challenges, community events, setup spotlights, and “best play” beats.

• Run structured, multi-week creator/affiliate programs around key campaigns (Heist, Fortnite, EA FC/MLB, holiday):

• Be the central connector between creators, community spaces, and the main social channels:

• Partner with Social & Marketing to build cross-channel programs that feel cohesive:

• Own regular measurement and reporting

• Use insights to iterate: double down on formats and creators that work and experiment with new participation mechanics, content types, and community touchpoints.

• Serve as a visible, trusted, and human presence for NA players and creators,someone community members recognize, and creators see as a reliable partner and advocate inside KontrolFreek.