Description
We're not hiring a CFO. We're not hiring a spreadsheet builder. We're not hiring someone who needs a team of five to do the work of one. We need a Finance Operator. Someone who walks into organised chaos, rolls up their sleeves, oversees the right people and processes, and doesn't leave until it's a machine.
This is a hands-on leadership role. You will report directly to and support our Director of Finance freeing them from the operational grind so they can focus on strategy and growth. You will inherit a multi-entity structure with real operational complexity: live cash flow pressure, a payment infrastructure in transition, manual processes that need to be automated, and financial data that needs to be turned into clean, actionable systems.
Your mandate is simple: stabilise, systematise, and automate. You will oversee the people and processes that execute this work and where needed, you will get into the detail yourself.
Cash Flow & Treasury Oversight & Execution: Own the daily cash cycle across all entities DMCC, Acquisity, AI Broker, and others. Oversee and manage high-volume USD revenue flows from Whop into UAE bank accounts. Ensure seamless daily funding of GBP/AED corporate cards for Meta ad spend ad accounts do not pause on your watch.
Payment Infrastructure Lead the Transition: Lead the full migration from legacy Pleo/UK-entity setup to Qashio (UAE-native). Evaluate and implement Whop's virtual card platform for a direct, automated Meta spend link. Eliminate manual card-topping and payment bottlenecks entirely.
Systems, SOPs & Automation: Turn Manual Into Machine. Audit every manual finance process. If a human is doing it repeatedly, it should be automated or systematised. Build and implement SOPs across cash management, reporting, payments, refunds, and reconciliation and ensure the team follows them.
Entity & Vendor Management: Oversee financial operations across 2–3 entities, each with different products and revenue structures. Hold external bookkeeping accountable quality, timeliness, accuracy. No exceptions.
Reporting: Deliver distilled, executive-ready reporting: cash position, P&L by entity, key risks in five bullet points, not twenty tabs. Surface profitability issues early, particularly for Acquisity, which needs clear diagnosis and corrective action.
Success Looks Like: Ad accounts never pause because of cash flow. Payment infrastructure is fully transitioned and running without manual intervention. Every financial process has an SOP. Every SOP is being followed.
Who You Are: You've been in both the operational and leadership seat inside a fast-growing digital, e-commerce, or performance marketing business. You understand how cash actually moves not theoretically, but operationally. You know how to build the systems and lead the people that keep them running.