Description
Our organisation advances the Ford reputation as a visionary vehicle and mobility services company and helps deliver a trusted customer experience. We are looking for a high-energy, detail-oriented Marketing Coordinator to join our Consumer Marketing team. The ideal candidate will aid the Director of Retail Marketing Communications and be the principal liaison between the Global Dealer Engagement and Ford Philanthropy teams in developing communications and assets for our dealers and T2 ad groups to use in support of these initiatives.
The role requires a proactive communicator who can navigate complex organisational structures, provide clear direction to an agency team and turn high-level concepts into impactful consumer-facing assets. This role is hybrid and requires at least 4 days per week onsite in Dearborn, MI.
Responsibilities
- Support the GDE organisation by translating 'Ford Building Together' initiatives into integrated, cross-tier marketing campaigns for T2/T3, including an annual national Building Together Dealer campaign in June.
- Lead communication efforts between Global Dealer Engagement, Ford Philanthropy, Media Communications, Global Media & Partnerships, and our agency partners (WPP) to ensure all marketing communications align with Ford Brand & GDE priorities.
- Spearhead the creation of briefs and Go-To-Market (GTM) execution for key annual pulses, specifically the June Community Impact and September Global Month of Caring campaigns.
- Collaborate with agency partners to develop ad hoc Tier 3 (T3) digital assets and Point of Purchase (POP) materials for smaller-scale or dealer-requested brand moments.
- Assist with Go-To-Market efforts for consumer sales events and high-visibility incentives that require dedicated paid media support.
- Partner with C&I (Commissions & Incentives) coordinators to capture complex program data and translate it into clear, compelling consumer offer messaging.
- Organise and streamline incentive information for agency partners, ensuring they can easily digest data to create Tier 1 through Tier 3 marketing assets.
Qualifications
- Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
- Minimum 3 years of experience in marketing, advertising, or project management.
- Familiarity with the agency/client relationship model is highly preferred.
Even better, you may have
- Proven ability to manage multiple projects simultaneously, meet tight deadlines, and maintain organised workflows.
- Exceptional written and verbal communication skills, with the ability to 'translate' technical incentive data into consumer-friendly language.
- Extreme attention to detail is required for managing incentive accuracy and campaign brief requirements.
- Advanced proficiency in Microsoft Office Suite (specifically PowerPoint for presentations and Excel for data organisation).
- Must possess the ability to distill complex, technical information (like incentive programs) into simple, persuasive consumer messaging. You should be equally comfortable presenting to senior stakeholders as you are collaborating with creative agency teams.
- Ability to build relationships across different tiers of the organisation and with external partners.
- A 'self-starter' mentality with the ability to anticipate needs before they arise.
- Comfortable working in a fast-paced environment where priorities can shift based on market needs.