Description
Elastic, the Search AI Company, enables everyone to find the answers they need in real time, using all their data, at scale , unleashing the potential of businesses and people.
We're looking for a strategic ABM leader to build and elevate Elastic's account-based marketing practice. This is a player-coach role - you're accountable for your team's collective results while architecting the center of excellence, governance, tooling, and enablement that scales ABM across the entire organization.
Responsibilities
Center of Excellence & Governance
- Define Elastic's ABM vision, playbooks, and maturity roadmap across 1:1, 1:few, and 1:many motions
- Establish governance: account selection criteria, tier methodology, ICP scoring, and cross-functional working norms
- Build and maintain the ABM knowledge hub - ensuring plays, findings, and procedures are detailed and accessible
- Be responsible for the ABM tech stack - ensuring adoption, correct configuration, and significant return on investment
Leadership & Coaching
- Lead, mentor, and develop a team of ABM managers , owning their growth, performance, and everyday execution quality
- Serve as Elastic's internal ABM evangelist , educating field marketing, sales, SDRs, and customer success on ABM principles and how to adopt them
- Represent ABM at the leadership level, supporting integrated planning and delivering executive readouts on performance and roadmap
Metrics & Accountability
- Lead the ABM team's results: account engagement, pipeline influence/originated, buying group expansion, deal velocity, and revenue contribution.
- Define the measurement framework and own how we communicate ABM impact to the business.
- Work with marketing operations teams to build executive-ready dashboards and optimize based on performance data.
Requirements
- 8+ years in B2B marketing in a fast-paced enterprise software environment
- Consistent track record building ABM frameworks, playbooks, or centers of excellence that elevated practice across an organization
- Strong people leadership skills , you encourage, develop, and hold accountable a distributed team
- Deep expertise with ABM platforms (Demandbase, 6sense, Userled, etc.) and the broader martech stack
- Excellent executive communication , you translate ABM strategy into business outcomes for CMOs, CROs, and sales leaders
- Experience marketing sophisticated enterprise technology , cloud, security, AI/ML, observability, or search , to technical and business buyers
Benefits
- Competitive pay based on the work you do here and not your previous salary
- Health coverage for you and your family in many locations
- Ability to craft your calendar with flexible locations and schedules for many roles
- Generous number of vacation days each year
- Increase your impact - We match up to $2000 (or local currency equivalent) for financial donations and service
- Up to 40 hours each year to use toward volunteer projects you love
- Embracing parenthood with minimum of 16 weeks of parental leave
This listing is enriched and indexed by YubHub. To apply, use the employer's original posting:
https://job-boards.greenhouse.io/elastic/jobs/8009085