Trade Activation Specialist (Fairs & Events)

We are seeking a Trade Activation Specialist to join our team in São Paulo, Brazil.

As a Trade Activation Specialist, you will be responsible for developing and executing trade show activations, customer events, and sponsorships that align with Red Bull's commercial objectives and brand positioning.

Key responsibilities include:

• Leading the planning and execution of internal meetings, conferences, and engagement events
• Developing and executing Red Bull's presence at key trade shows
• Creating engaging environments that foster connection, learning, recognition, and alignment across teams
• Ensuring all events deliver a premium and distinctive Red Bull experience
• Managing agencies, suppliers, staff, and operational partners to ensure seamless execution
• Developing activation plans for customer-facing events and sponsorship opportunities
• Coordinating event operations, logistics, and stakeholder management
• Maximizing the impact and return on investment of sponsorship and hospitality initiatives

Requirements:

• Advanced English proficiency and strong stakeholder management skills
• Experience collaborating with international teams and acting as a key interface between local and global organizations
• Strong experience in planning and executing trade shows, customer events, sponsorship activations, and internal meetings
• Proven experience managing agencies, suppliers, and complex projects from briefing to execution
• Strong project management capabilities, including budget ownership, timeline management, and stakeholder coordination
• Strategic understanding of experiential marketing, brand activations, and customer engagement

Benefits:

• 20-30% travel required

We offer a dynamic work environment and the opportunity to work with a global brand.