Description
At Valvoline Global Operations, we're proud to be The Original Motor Oil, but we've never rested on being first. We're a global company with a presence in over 100 countries, developing future-ready products and providing best-in-class services for our partners around the world.
Our corporate values – Care, Integrity, Passion, Unity, and Excellence – are at the heart of everything we do. These values define how we operate, how we treat one another, and how we engage with our partners, customers, and the communities we serve.
As a Brand Manager, you'll be responsible for leading Valvoline North America's private label strategy and implementation across NAPA and additional distributor accounts. This role owns development, commercialization, pricing, and lifecycle management of private label product portfolios, ensuring competitiveness, profitability, and strong customer partnerships.
Key responsibilities include:
- Serving as the marketing lead for NAPA private label and distributor customers, delivering business reviews, line reviews, and strategic recommendations in conjunction with Sales.
- Translating customer requirements, category trends, and competitive insights into product recommendations and category storytelling.
- Leading the private label strategy for NAPA and other distributor customers, ensuring competitive and profitable product offerings.
- Contributing to innovation, product and portfolio development, SKU architecture, with the Product Strategy team, leading new items through the stage gate process into commercialization.
- Analyzing and assessing the feasibility, attractiveness, and strategic fit of bidding on new private label business opportunities, including competitive benchmarking, capability assessment, and financial implications.
- Partnering with Sales on joint business planning, customer negotiations, and program execution to hit annual financial targets.
- Partnering with Category Management and Analytics, Pricing, and the Trade Marketing team to develop pricing strategies, promotional frameworks, and competitive assessments.
- Developing the annual category strategy for Grease, including portfolio positioning, pricing direction, promotional strategy.
- Analyzing category, customer, and marketplace performance trends to identify opportunities for assortment optimization, innovation, and demand creation.
- Collaborating with Supply Chain, Product Strategy, and Finance to ensure forecasting accuracy, margin performance, and operational readiness for new or updated Grease SKUs.
- Managing and developing one Associate Brand Manager leading Transmission Fluids, Gear Oil, and Antifreeze.
- Providing coaching and strategic direction to hit annual financial targets.
- Owning additional customer meetings and content development as needed by the business.
What You'll Need:
- Bachelor's degree required
- 4+ years of experience in brand management, private label marketing, or product marketing.
- Experience managing private label products,preferably in the automotive aftermarket,or private label experience in any consumer category is highly preferred.
- People management experience.
- Strong strategic and commercial thinking.
- Process and detail-oriented.
- Experience with pricing and category analysis.
- Ability to influence cross-functional stakeholders.
- Excellent communication and project management skills.
What Will Set You Apart:
- MBA preferred.
- Background in CPG, specialty retail, and distributor channels is preferred.
Benefits That Drive Themselves:
- Health insurance plans (medical, dental, vision)
- Health Savings Account (with employer-base deposit and match)
- Flexible spending accounts
- Competitive 401(k) with generous employer base deposit and match
- Incentive opportunity*
- Life insurance
- Short- and long-term disability insurance
- Paid vacation and holidays*
- Employee Assistance Program
- Employee discounts
- PTO Buy/Sell Options*
- Tuition reimbursement*
- Adoption assistance*
Terms and conditions apply, and benefits may differ depending on position or tenure.