Sales Director, EMEA

The role of Director of Sales for EMEA involves driving revenue growth, market expansion, and customer excellence across the EMEA region. This leadership role manages a team of sales professionals, develops and accomplishes regional sales strategies, and manages key customer relationships and ensures consistent revenue delivery.

The role requires a strong balance of strategic leadership, operational difficulty, and hands-on sales execution, working closely with cross-functional collaborators to deliver balanced growth.

Responsibilities:

• Own and deliver regional revenue targets, including bookings, pipeline, and margin objectives
• Develop and complete sales plans aligned with company-wide strategy
• Drive consistent pipeline generation and conversion through proactive deal management
• Lead complex, high-value deals and strategic negotiations
• Ensure principled adoption of sales methodologies and CRM processes

• Build and maintain executive-level relationships with key customers and strategic accounts
• Supervise account planning and ensure strong customer retention and expansion strategies
• Act as the point of contact for critical customer issues and ensure rapid resolution of partner concerns
• Champion customer-centric selling and ensure delivery of high customer satisfaction (NPS / CSAT targets)
• Identify and develop new market opportunities and partnerships across EMEA

• Recruit, develop, and retain a high-performing regional sales team
• Set clear performance expectations, critical metrics, and accountability frameworks
• Provide ongoing coaching, mentoring, and performance management
• Develop a culture of high performance, collaboration, and continuous improvement
• Partner with HR on talent planning, succession, and organizational design

• Define and complete the EMEA sales strategy in alignment with global priorities
• Analyze market trends, competitive landscape, and customer insights to inform decisions
• Identify growth segments, verticals, and geographic expansion opportunities
• Collaborate with marketing, product, and allied teams to align go-to-market initiatives
• Drive regional business planning and long-term growth strategies

• Own accurate and timely sales forecasting (weekly, monthly, quarterly)
• Develop and lead regional sales budgets, including cost control and return on investment optimization
• Track and communicate performance against targets using data-driven insights
• Provide regular reporting and executive updates to VP Sales and senior leadership
• Ensure data integrity and effective use of CRM and reporting tools

• Establish and implement guidelines across sales operations and processes
• Drive adoption of tools, automation, and analytics to improve efficiency
• Optimize territory design, quota allocation, and coverage models
• Ensure compliance with company policies, legal, and regulatory requirements
• Partner with Sales Operations to continuously improve performance frameworks

• Work closely with Marketing on demand generation and campaign effectiveness
• Partner with Customer Success and Services to ensure delivery excellence and renewals
• Collaborate with Product teams to provide market feedback and influence roadmap
• Align with Channel/Partner teams to improve indirect revenue contribution

Key Performance Indicators (critical metrics):

• Revenue attainment vs. target
• Pipeline coverage and conversion rates
• Forecast accuracy
• Customer dedication and growth rates
• Average deal size and sales cycle duration
• Team performance and productivity metrics
• Employee engagement and retention

Qualifications & Experience:

• 10+ years of sales experience, with significant leadership responsibility in EMEA
• Consistent record of achieving and exceeding revenue targets
• Experience leading geographically distributed teams
• Strong background in complex enterprise sales and deal negotiation
• Demonstrated ability to build and complete strategic sales plans
• Experience with CRM systems (e.g., Salesforce) and sales analytics tools
• Bachelor’s degree required;

Key Competencies:

• Critical thinking and commercial competence
• Leadership and people development
• Executive presence and social skills
• Customer-centric attitude
• Data-driven decision making
• Negotiation and influencing skills
• Agility and resilience in a fast-paced environment

Success Profile:

The ideal candidate is an outcome-focused, inspirational leader who can balance strategy with execution. They are equally comfortable leading board-level discussions and mentoring frontline sales teams. They navigate the complexity and diversity across European, Middle Eastern, and African markets.