Measurement Innovation Lead

We are seeking a Measurement Innovation Lead to develop advanced measurement frameworks beyond basic click-and-impression metrics. You will build a proprietary measurement ecosystem tailored to modern data infrastructures, working closely with sales teams and external agency partners. You will consult directly with brands to clearly define their success metrics and translate complex data into accessible narratives.

Responsibilities

Go-To-Market & Vendor Governance

• Serve as the definitive technical voice for client and agency management, translating complex attribution frameworks into clear, high-impact business value.
• Treat measurement capabilities as a core commercial asset; partner with Sales to transform data insights into packaged media solutions that scale.
• Co-develop structured decision trees, FAQs, and frameworks to guide Sales and Sales Enablement teams on mapping the right measurement solutions to specific client goals.
• Manage the technical onboarding, benchmarking, and financial efficiency of third-party measurement vendors.

Technical Methodologies & Data Science

• Guide the data science design, execution, and evaluation of advanced incrementality testing, establishing scientific rigor via Geo-lifts, split-market holdouts, and randomized controlled trials.
• Systematically map and pipeline complex media exposure data to cleanly ingest into global agency holding companies and corporate Marketing Mix Models.

Product Innovation & 3-Year Vision

• Funnel behavioral, network, and creative insights directly back to Product Management to inform future core builds.
• Design and execute sophisticated measurement for performance tools while expanding capabilities across social, audio/podcasts, and lower-funnel iterations.

Requirements

• 4+ years in Marketing Science, Ad Analytics, or Attribution within a digital publisher, advanced measurement vendor, or quantitative media agency.
• Deep understanding of major agency holding companies, their workflows, operational RACI matrix configurations, and media-planning vocabulary.
• Strong practical knowledge of MTA, Geo-testing, and MMM, alongside platform attribution algorithms and modern Data Clean Rooms.
• 2+ years presenting complex data methodologies directly to brands and agencies, with a proven ability to turn technical frameworks into clear, commercial stories.
• Proficiency in SQL and data visualization tools. Hands-on experience with Python or R for custom statistical analysis is highly preferred.

Compensation and Benefits

The expected range for this role is $162,000 - $180,000

• Uncapped leave
• Bonus based on company performance
• Referral rewards
• Well-being support with access to Colleague Assistant Programs
• Opportunity to purchase shares in Future with our Share Incentive Plan

Work Arrangements

This is a hybrid role from our New York office, working three days from the office and two from home.