FordPro Brand Manager

We are seeking a Brand Manager for our FordPro brand in Santiago, Chile.

The successful candidate will have a minimum of 5 years of experience in strategic marketing, preferably in the automotive industry, with experience in fleet management.

Responsibilities:

• Develop industry analysis (market trends, preferences, volumes, segment evolution, regulations) and competitor analysis (product strategy, pricing, communication, sales results) to propose product strategies that meet objectives.
• Constantly monitor the competitive position (sales, market share, inventory, price, competition) of our entire product range to suggest actions that optimise our competitive position.
• Prepare Brand Plans (product, pricing, and communication strategy) and update them annually.

Requirements:

• University degree in Commercial Engineering, Mechanical Engineering, Marketing, or similar (MBA or Master's in Marketing preferred).
• Intermediate to advanced English language skills.
• Advanced Office skills.
• Intermediate finance skills.
• Experience in product configuration, business case preparation, and basic communication knowledge.

Benefits:

• Hybrid work arrangement.