Description
We are seeking a seasoned Growth Marketer to lead our expansion into the Middle East. As a Growth Marketer, you will be responsible for defining and owning regional growth, building and executing complex outbound sequences, and collaborating with performance marketing on ABM initiatives. You will also be responsible for monitoring campaign performance, producing executive-level reporting, and recommending data-driven optimizations. The ideal candidate will have 5+ years of growth experience supporting complex B2B SaaS, Developer Tools, or AI/ML products in the Middle East region. They will also have a strong drive and a history of high engagement, ideally in an entrepreneurial endeavor or a similar high-stakes environment.
Responsibilities:
- Define and own regional growth: Define the regional growth strategy & channels and own the implementation and outcomes
- Regional Growth Engine: Make sure the Middle East grows through aggressive lead generation and brand awareness
- Outbound Strategy: Build and execute complex, multi-language outbound sequences that cut through the noise
- Local Events: End-to-end ownership of local industry events, user conferences, and webinars in the region
- Cross-Functional Synergy: Collaborate with performance marketing on ABM initiatives and localized retargeting
- Analytics & Reporting: Monitor campaign performance, produce executive-level reporting, and recommend data-driven optimizations
- Localization & Messaging: Adapt ElevenLabs' global voice to resonate deeply with the French business cultures
Requirements:
- Native Arabic speaker; a second Middle Eastern language like Turkish is a plus
- Fluent English speaker
- 5+ years of growth experience supporting complex B2B SaaS, Developer Tools, or AI/ML products in the Middle East region
- Ownership Pedigree: You have implemented growth and marketing projects from start to finish and held yourself accountable for the ROI
- Entrepreneurial Background: You have a strong drive and a history of high engagement, ideally in an entrepreneurial endeavor or a similar high-stakes environment
- Thrives in Chaos: You are energized by a dynamic, ever-changing environment and can manage multiple work streams without losing focus
- The 'Jack of All Trades': Broad knowledge in growth marketing, ranging from data analysis and performance knowledge to campaign planning and event organizing
- DRI Mentality: Ability to act as the local Directly Responsible Individual (DRI) for all marketing operations
Bonus Experience:
- Proficiency in cold email, SEO, or affiliate management
- Product marketing sense and design skills
- Deep understanding of the Middle Eastern tech ecosystem and buying-cycle shifts