Description
As a Senior Data Scientist for Growth at fal, you'll be building the growth measurement foundation from scratch. You'll define the event taxonomy, attribution model, channel hierarchy, and reporting infrastructure that the entire marketing org will run on.
You'll stand up acquisition analytics across paid, organic, content, community, and partnership channels, starting from early-stage instrumentation and working toward a unified view of channel performance.
You'll shape our top-of-funnel growth strategy alongside marketing and leadership; translate early signals from nascent channels into clear recommendations on where to double down, where to experiment, and where to wait.
You'll define and operationalize the unit economics of fal's growth motion (CAC, LTV, LTV:CAC, payback period, ROAS, and cohort performance by channel).
You'll design and run growth experiments end-to-end: shape the hypothesis, build the measurement plan, analyze the results, and turn findings into the next round of bets.
You'll help shape the broader data and analytics capability supporting growth as the team scales.