Description
At Valvoline Global Operations, we're proud to be The Original Motor Oil, but we've never rested on being first. Founded in 1866, we introduced the world's first branded motor oil, staking our claim as a pioneer in the automotive and industrial solutions industry. Today, as an affiliate of Aramco, one of the world's largest integrated energy and chemicals companies, we are driven by innovation and committed to creating sustainable solutions for a better future.
Our corporate values,Care, Integrity, Passion, Unity, and Excellence,are at the heart of everything we do. These values define how we operate, how we treat one another, and how we engage with our partners, customers, and the communities we serve.
As a Brand Manager, you will lead Valvoline North America's private label strategy and implementation across NAPA and additional distributor accounts. This role owns development, commercialization, pricing, and lifecycle management of private label product portfolios, ensuring competitiveness, profitability, and strong customer partnerships.
Key responsibilities include:
- Serving as the marketing lead for private label and distributor customers, delivering business reviews, line reviews, and strategic recommendations in conjunction with Sales.
- Translating customer requirements, category trends, and competitive insights into product recommendations and category storytelling.
- Contributing to innovation, product and portfolio development, SKU architecture, with the Product Strategy team, leading new items through the stage gate process into commercialization.
- Analyzing and assessing the feasibility, attractiveness, and strategic fit of bidding on new private label business opportunities, including competitive benchmarking, capability assessment, and financial implications.
- Partnering with Sales on joint business planning, customer negotiations, and program execution to hit annual financial targets.
- Partnering with Category Management and Analytics, Pricing, and the Trade Marketing team to develop pricing strategies, promotional frameworks, and competitive assessments.
Additionally, this role directly leads our growing, branded Grease business. The Brand Manager also directly manages an Associate Brand Manager responsible for our fast-growing branded Coolants business, and branded Gear Oils, where we maintain strong #1 category leadership.