Senior Campaigns Manager

Cursor is hiring a Senior Campaigns Manager to join its integrated campaigns team and help shape how Cursor shows up to enterprise audiences.

The successful candidate will own high-priority campaigns that turn broad company priorities into focused, executable programs, working seamlessly across product marketing, sales, customer marketing, field, and leadership. The campaign strategies and programs developed will shape the narrative in the market, create demand, generate and accelerate pipeline, and support customer growth.

Responsibilities

• Concept, develop, and run integrated campaigns end to end.
• Lead the strategy and audience selection through launch, optimization, and reporting.
• Design the end-to-end campaign architecture, including the full-funnel content engine, channel strategies, promotional offers, program mix, and hand-offs from marketing to sales.
• Translate company priorities into focused campaign plans with clear goals, messaging, milestones, owners, and success metrics.
• Identify the highest-leverage assets needed to support campaign performance.
• Bring multi-channel expertise to deliver campaigns via digital, web, email, online events, direct mail, social, events, sales plays, and more, all in partnership with functional and regional teams.
• Strengthen cross-functional alignment, unifying all parts of the business around top go-to-market priorities.
• Establish measurement frameworks, KPIs, and scalable processes.
• Adapt campaigns for Cursor's most strategic accounts and business priorities.

Requirements

• You've built integrated B2B campaigns across multiple channels and know how to connect content, email, digital, field, and sales motions into cohesive, high-impact motions.
• You know how to turn a campaign idea into a real operating plan , from narrative and audience strategy through asset development, launch, field enablement, lead follow-up, and reporting.
• You can take complex, ambiguous problems and bring structure, clarity, and a clear recommendation.
• You're comfortable being both strategic and hands-on , you can set direction, write a brief, shape the content, and help get the work shipped.
• You have strong instincts for what makes a campaign cohesive across content, creative, distribution, and follow-up.
• You're comfortable working across both global strategy and regional execution, and can adapt campaigns thoughtfully for different markets without losing the core narrative.
• You have strong instincts for what makes enterprise campaigns resonate with senior technical and business buyers.
• You thrive in creative, fast-paced environments where original thinking and bias to action are celebrated.
• You can shift between air cover demand generation and more targeted programs for strategic accounts, named accounts, and priority verticals.
• You balance thoughtful dedication to quality with a clear focus on impact and ability to execute with sharp, decisive speed.

Experience that helps

• You have 10+ years of experience owning integrated campaign strategy and execution for a B2B SaaS or enterprise technology company.
• You have extensive familiarity with lead-routing & handoff.
• You have a proven track record of building campaigns for enterprise audiences, including technical decision-makers, executives, and complex buying groups.
• You have owned pipeline goals in the past, and have experience using pipeline, engagement, and revenue signals to optimize campaign performance.
• You have experience running ABM / strategic-account programs that support multithreading, expansion, or deal acceleration.
• You bring a sharp understanding of the AI market and technical buyer personas (CTOs, CIOs, Senior Engineering leaders) to develop campaign activation plans.