Description
We're looking for an exceptional Senior Product Marketing Manager, Insurance to own and scale Cresta's positioning, messaging, and GTM strategy for the Insurance industry.
This role reports to the VP of Product Marketing and will play a critical role in shaping how Cresta positions, sells, and grows in one of our most strategic verticals.
Responsibilities:
- Own the development and continuous refinement of Cresta's positioning and messaging for the Insurance industry, translating our platform capabilities into clear, differentiated industry narratives that resonate with buyers, operators, and executives
- Help establish Cresta as a thought leader in the Insurance industry, shaping the market conversation around the future of AI-powered customer experience through strategic content, industry events, analyst engagement, and customer storytelling
- Develop and maintain deep buyer personas, advancing our internal understanding of Insurance-specific pain points, priorities, and decision dynamics to ensure our messaging drives relevance and confidence in deals
- Partner closely across product, sales, solutions, and marketing, serving as the connective tissue to build and execute Insurance-specific go-to-market strategies that accelerate pipeline and revenue growth
- Bring new product capabilities and innovations to market through an Insurance lens, leading vertical launches and creating the sales enablement and supporting materials needed to drive adoption and impact
- Your deep understanding of what drives our wins and losses across the Insurance industry will help you provide a data-driven point of view to influence product roadmap priorities, sharpen our positioning, and optimize our vertical strategy over time
Qualifications:
- Bachelor's degree in Marketing, Business Administration, a related technical field or equivalent practical experience
- At least 7 years of product marketing or solutions marketing experience, with deep domain knowledge of the Insurance industry
- Experience managing cross-functional or cross-team projects
- Excellent communication skills and comfortable presenting in executive-level settings
- Excellent research skills and experience producing data-driven market analysis
Preferred Qualifications:
- Experience in software categories related to contact centers, customer experience and AI Agents
- Experience in hypergrowth scale-ups
Perks & Benefits:
We offer a comprehensive and people-first benefits package to support you at work and in life:
- Comprehensive medical, dental, and vision coverage with plans to fit you and your family
- Flexible PTO to take the time you need, when you need it
- Paid parental leave for all new parents welcoming a new child
- Retirement savings plan to help you plan for the future
- Remote work setup budget to help you create a productive home office
- Monthly wellness and communication stipend to keep you connected and balanced
- In-office meal program and commuter benefits provided for onsite employees
Compensation at Cresta:
Cresta's approach to compensation is simple: recognize impact, reward excellence, and invest in our people. We offer competitive, location-based pay that reflects the market and what each individual brings to the table. The posted base salary range represents what we expect to pay for this role in a given location. Final offers are shaped by factors like experience, skills, education, and geography. In addition to base pay, total compensation includes equity and a comprehensive benefits package for you and your family.
Salary Range: $150,000 - 200,000 + Equity