Description
We're looking for a Senior Social Media Manager to architect Airtable's social presence across LinkedIn, Instagram, TikTok, and X. The ideal candidate thinks like a journalist with a beat, is proactive in their social media approach, and is a self-starter and does their best work without much direction.
You'll design and own an overarching social media strategy with a clear point of view, and develop channel-specific approaches that reflect the distinct dynamics of each platform. You'll also utilise AI to optimise workflows and get strong outputs from them.
You'll work closely with Brand, PMM, Content, and Events to keep social connected to everything happening at Airtable -- product launches, campaigns, live events, and cultural moments.
Key responsibilities include:
- Designing and owning an overarching social media strategy with a clear point of view, and developing channel-specific approaches that reflect the distinct dynamics of each platform.
- Defining the strategic framework that governs content priorities, platform investment, voice, and cadence across channels and evolving it as the landscape shifts.
- Building and iterating on AI-powered workflows that reduce time spent on repetitive tasks, freeing up more bandwidth for high-leverage strategic and creative work.
- Treating AI fluency as a strategic advantage, staying current on how the tools themselves are evolving and factoring that into how Airtable shows up in the AI conversation on social.
- Writing platform-native copy that earns engagement and sounds like a human wrote it.
- Staying ahead of AI and tech trends not as a passive observer, but as someone who synthesises what's happening and translates it into differentiated, timely social narratives.
- Finding insights from analytics, emerging trends, or from internal teams and turning them into always-on content pillars on social.
- Identifying and monitoring KPIs and success metrics per platform, and using them to sharpen strategy over time.
This role requires 5-7 years of professional experience in social media marketing, ideally in a fast-paced, high-growth B2B or tech environment. You should be a genuine student of your space, tracking industry shifts, competitors, and cultural moments the way a journalist covers a beat -- proactively, consistently, and with a point of view.
As a Senior Social Media Manager, you'll be comfortable and confident on camera, able to present ideas, narrate content, or be the face of a campaign without needing a production team to make it work. You'll have strong copywriting, visual storytelling, and content production skills across formats, and be proficient in social media management tools and analytics platforms.