Motorsports and Driving Programs Specialist

The Motorsports and Driving Programs Specialist supports the development and execution of Porsche Cars North America's motorsports marketing and experiential initiatives. This role plays a key part in delivering premium, high-impact experiences that strengthen Porsche's brand affinity among target audiences.

Responsibilities include supporting flagship programs such as Porsche Motorsport hospitality and Porsche Travel Experience, managing event activations, and overseeing the planning and deployment of brand marketing and motorsports vehicle fleets.

Key responsibilities include:

• Overseeing end-to-end management of a 55-vehicle Porsche experiential and Motorsport fleet, ensuring optimal utilization, availability, and brand-appropriate presentation across all programs and events
• Developing and managing annual fleet planning strategy aligned with experiential marketing objectives, product priorities, and launch timelines
• Coordinating vehicle allocation across multiple programs, events, and stakeholders, balancing competing priorities and business needs
• Managing fleet lifecycle including ordering, spec'ing, onboarding, rotation, and decommissioning of vehicles
• Partnering closely with Product, PR, Communications, and Regional teams to align vehicle usage with messaging and strategic priorities

Additional responsibilities include:

• Providing operational and planning support for Motorsport-related activities, including IMSA ticketing, credentialing, and ad hoc activations
• Serving as operational lead for Daytona and select Motorsport hospitality programs, overseeing guest experience, vehicle coordination, and cross-functional alignment
• Coordinating driver, VIP, and guest logistics including meet-and-greets, tours, and hot lap experiences

The ideal candidate brings a strong combination of event execution, experiential marketing insight, and operational excellence, with the ability to manage complex projects while upholding Porsche's global brand standards.

Requirements include:

• An understanding of traditional and non-traditional brand marketing strategies
• Passion for automotive and experiential marketing
• Proven ability to manage complex projects and logistics from concept through execution, ensuring operational excellence at every stage
• Experience coordinating large-scale events, including end-to-end logistics, on-site vendor and agency management, and on-site execution
• Demonstrated experience supporting large-scale project budgets, forecasting, and external vendor relationships
• Experience supporting fleet or asset logistics a plus, including coordination of transportation, allocation, and readiness of vehicles or key program assets for events
• Ability to manage multiple workstreams simultaneously, maintaining strong attention to detail in a fast-paced environment
• Proven ability to collaborate cross-functionally with internal stakeholders, including Legal, Procurement, Finance, Public Relations, and Marketing Communications
• Experience navigating corporate processes such as contracting, purchase orders, and compliance requirements
• Automotive industry experience preferred but not required
• Experience in motorsports or event marketing preferred
• Ability to work extended hours, including evenings and weekends, as required
• Ability to travel up to 50%, as required

Education:

• 4-year Bachelor's degree in Marketing, Communications, or a related field

Experience:

• Minimum of 2+ years of experience in experiential marketing and event planning, preferably within motorsports, performance driving, or track-based programs

Skills/ Competencies:

• Collaborative mindset with cross-functional leadership capabilities
• Strong Microsoft Suite skills
• Excellent communication skills, both written and verbally
• Highly organized
• Extreme attention to detail
• Ability to lead projects in a fast paced, quickly evolving environment
• Ability to easily adapt to changes
• Works well with others
• Works independently without frequent direction

Competencies:

• Execution
• Creative
• Project management
• Time management

Physical requirements:

• Must be able to lift 15 pounds at times.
• While performing the duties of this job the employee is required to talk, hear, walk, sit, stand, climb stairs on occasion with prolonged periods of sitting at a desk and working on a computer.