Staff Lifecycle Marketing Manager

GitLab is seeking a Staff Lifecycle Marketing Manager to own the lifecycle communications strategy for prospects. The ideal candidate will have 7+ years of experience in lifecycle, email, CRM, or growth marketing at a B2B SaaS technology company.

Responsibilities:

• Create, monitor, and improve complex automated campaign journeys and triggers with static and dynamic content
• Lead the creation and implementation of lifecycle marketing campaigns from conception through execution
• Develop communication plans for key opportunities to engage with GitLab
• Collaborate with marketing operations, data analytics, product marketing, campaigns, content marketing, and regional teams
• Use data-driven insights to review and refine campaigns
• Act as an email marketing SME

Requirements:

• 7+ years experience in lifecycle, email, CRM, or growth marketing at a B2B SaaS technology company
• Strong experience building and optimizing nurture programs, automated journeys, and lifecycle campaigns
• Expertise in Marketo for marketing automation
• Experience using campaign and funnel performance data to identify opportunities
• Strong internal communication and cross-functional coordination skills
• High attention to detail across audience logic, segmentation, QA, localization, and reporting
• Working knowledge of HTML and CSS for email design and troubleshooting

Benefits:

• Benefits to support health, finances, and well-being
• Flexible Paid Time Off
• Team Member Resource Groups
• Equity Compensation & Employee Stock Purchase Plan
• Growth and Development Fund
• Parental Leave