Description
This is a key position within the US Rare Nephrology Marketing Team, providing a unique opportunity to support a late-stage pipeline indication. The Senior Manager, US Marketing, IgAN will play a key role in the execution of tactics for HCP and patient marketing initiatives and promotional activities.
Responsibilities:
- Support the execution of the US IgAN launch strategy
- Develop and implement unbranded and branded tactics in collaboration with internal teams, creating engaging and impactful promotional materials that align with strategic objectives and ensure optimized market development prior to and after launch
- Lead congress planning
- Amplify peer-to-peer messages through multichannel engagement tactics
- Contribute to tactical plan development of established products and launch assets
- Manage project timelines, including development of work plans and routing of all promotional materials through the appropriate review channels
- Lead the development of training materials to support the field organization for launch; plan and coordinate communications for roll-out
- Oversee field force resource guide and track utilization of field force resources in inventory
- Collaborate extensively with marketing, field teams, training department, and other functions to ensure we are achieving key milestones and targets and uncovering needs/trends
- Track and monitor key performance indicators for both personal and non-personal promotion
- Stay informed on competitive and industry trends to identify new growth opportunities proactively
- Manage external agency partners, including management of associated project budgets and forecasts/accruals
- Collaborate with Procurement and Legal to process and submit contractual documents (e.g. scopes of work; consultant contracts) efficiently
- Partner closely with finance to oversee budget and accrual tracking
Requirements:
- Bachelor’s degree required (science or business field preferred)
- 3+ years of progressive experience in marketing and/or relevant commercial experience in biotech/pharma (e.g. agency or consulting); minimum of 1 year marketing drugs in the US
- Strong project management, communication, and organizational skills
- Capability to manage multiple projects concurrently, ensuring timely completion and adherence to budget while prioritizing requirements
- Demonstrated cross-functional collaboration and proven ability to influence without authority
- Experience in managing external agencies or vendors along with responsibility for budget management
- Understanding of the Legal and Regulatory environment in pharmaceutical promotion, including Medical/Legal/Regulatory Review Committee process
- Ability to work independently and under pressure in a fast-paced environment, prioritizing work to achieve positive results
- Ability to travel up to 20% of time
Preferred qualifications include experience in rare disease/high-value biologics and/or hematology or oncology, US launch readiness experience, and strong scientific orientation and background.
This listing is enriched and indexed by YubHub. To apply, use the employer's original posting:
https://astrazeneca.eightfold.ai/careers/job/563877690009508