Senior Product Marketing Manager

Job Title: Senior Product Marketing Manager

We are seeking an experienced Senior Product Marketing Manager to join our team at Wingspan. As a key member of our marketing organization, you will be responsible for developing and executing product marketing strategies that drive growth, enable sales, and increase product adoption and usage.

Key Responsibilities:

• Develop Customer Insights: Own qualitative, quantitative, and competitive research; rapidly translate findings into ICP definitions and actionable programs.
• Refresh Messaging and Positioning: Launch industry messaging campaigns - complete with new web pages, sales collateral, new content (webinars, blogs, etc), and customer case studies.
• Enablement: Help Sales and Post-Sales advance conversations with sales collateral including decks, one-pagers and case studies.
• Product Launch Management: Lead quarterly product releases - inclusive of sales and post-sales enablement, customer-facing materials, and messaging and positioning for all feature releases.
• Growth programs: Partner with Product, Post-Sales, and Support to design and execute lifecycle programs across email, text, and web to engage current customers and end-user contractors.

Requirements:

• 7+ years of Product Marketing Management experience, with a proven track record of creating collateral and influencing messaging and campaigns.
• B2B SaaS experience
• Excellent verbal and written communication skills, with experience translating features into benefits for multiple audiences
• Be able to leverage data to proactively identify opportunities and drive impactful results
• Must be authorized to work in the United States

Compensation:

• At Wingspan, we pride ourselves on offering a competitive and comprehensive compensation package that reflects our commitment to attracting top talent. The annual base salary for this role ranges from $150k - $175k, and is accompanied by a target equity package and an extensive suite of benefits, including medical, dental, and vision insurance.

Benefits & Perks:

• Unlimited vacation
• Competitive stock option package
• $300 one-time WFH stipend
• Medical, dental, and vision benefits
• Top of the line 14" Macbook Pro
• Travel stipend for team off-sites
• 401k Matching
• Wellhub, fitness benefit