Description
The Head of Digital is responsible for leading the digital strategy to maximise audience growth and accelerate commercial success. This role involves overseeing all digital content, blending instinctive market knowledge with a first-class SEO pedigree to build rankings performance and embed these processes across the team. A primary focus of this role is managing the balance between high-reach, pre-paywall content and exclusive, post-paywall content designed to drive Decanter Premium subscriptions.
Key responsibilities include:
- Developing and implementing a digital strategy to drive audience growth and commercial success
- Overseeing all digital content, including social media, email marketing, and website development
- Building and maintaining relationships with key stakeholders, including the editorial team, sales team, and external partners
- Analyzing data and metrics to inform digital strategy and optimize performance
The ideal candidate will have 7-10 years of experience in digital media/publishing, with a proven track record in subscription-based models. They will also have prior leadership experience in an overseer or managerial capacity, managing cross-functional teams.
This is a hybrid role, working three days from the office and two from home. The expected salary range for this role is £60,000 - £80,000.