Principal Strategy Manager, Developer GTM Growth

Cloudflare is looking for a Principal Strategy Manager, Developer GTM Growth to join the Developer Platform GTM team. This role partners directly with the Developer Growth leader to define, execute, and evolve how Cloudflare acquires, activates, and grows developers on the platform.

Growth Strategy and Operations

• Partner with the growth team to operationalize how Cloudflare grows and scales its broader pay as you go business.
• Own and manage the pay-as-you-go (PAYGO) forecast, identifying key levers and trends across all PAYGO products, surfacing risks and opportunities, and keeping leadership informed on trajectory.
• Design and drive strategic campaigns aimed at increasing adoption, activation, and expansion across the platform.
• Identify and act on growth levers across the customer journey, from sign up through production usage, partnering with product, marketing, finance, and data teams to improve conversion, retention, and expansion.

Programs and Partnerships

• Partner with growth leaders on scaling strategic Cloudflare growth programs like Cloudflare for Student and Cloudflare for Startups, and Workers Launchpad.
• Spearhead, negotiate, and operationalize strategic external partnerships with ecosystem players to grow developer mindshare, acquisition, and adoption.
• Work with Product and Growth leadership to identify high value partnership opportunities and build the business case, deal structure, and execution plan to bring them to life.

Narrative-Led Adoption

• Identify industry tailwinds and emerging developer behaviors, including AI agents, MCP servers, vibe coding, multi-tenant applications, and new application architectures, then translate them into actionable growth motions.
• Work cross functionally with Technical Marketing, Developer Relations, Demand Generation, and Product to build and measure narrative based adoption strategies.

Cross-Functional Execution and Incubation

• Serve as connective tissue across the Developer GTM organization, partnering with demand generation, events, brand, product marketing, and top of funnel owners to incubate new motions and improve existing ones.
• Drive alignment across Growth, Product, Finance, Sales, Legal, and Engineering to ensure programs, investments, and operational processes are calibrated to shared objectives.

Desirable Skills, Knowledge, and Experience:

• 6+ years of experience in growth strategy, GTM operations, business operations, or program management at a technology or SaaS company, with demonstrated ownership of cross-functional initiatives.
• Experience operating in product-led growth (PLG) or developer-focused business environments.
• Strong operational instincts.
• Proven ability to manage external partnerships.
• Analytical and data-driven.
• Excellent cross-functional communication.
• A builder mindset.
• Fluency in the AI and developer ecosystem.
• Experience incorporating AI tooling into your own workflows to accelerate analysis, automate processes, and improve decision-making.