Description
We're not hiring a CFO. We're not hiring a spreadsheet builder. We're not hiring someone who needs a team of five to do the work of one. We need a Finance Operator. Someone who walks into organised chaos, rolls up their sleeves, oversees the right people and processes, and doesn't leave until it's a machine.
This is a hands-on leadership role. You will report directly to and support our Director of Finance freeing them from the operational grind so they can focus on strategy and growth. You will inherit a multi-entity structure with real operational complexity: live cash flow pressure, a payment infrastructure in transition, manual processes that need to be automated, and financial data that needs to be turned into clean, actionable systems.
Your mandate is simple: stabilise, systematise, and automate. You will oversee the people and processes that execute this work and where needed, you will get into the detail yourself.
Cash Flow & Treasury Oversight & Execution
- Own the daily cash cycle across all entities DMCC, Acquisity, AI Broker, and others
- Oversee and manage high-volume USD revenue flows from Whop into UAE bank accounts
- Ensure seamless daily funding of GBP/AED corporate cards for Meta ad spend ad accounts do not pause on your watch
- Build a live cash visibility system so the Director of Finance sees the position at a glance, not after a request
Payment Infrastructure Lead the Transition
- Lead the full migration from legacy Pleo/UK-entity setup to Qashio (UAE-native)
- Evaluate and implement Whop's virtual card platform for a direct, automated Meta spend link
- Eliminate manual card-topping and payment bottlenecks entirely
- Every payment flow you touch should end up tracked, reconciled, and automated
Systems, SOPs & Automation
- Audit every manual finance process. If a human is doing it repeatedly, it should be automated or systematised
- Build and implement SOPs across cash management, reporting, payments, refunds, and reconciliation and ensure the team follows them
- Work with our external bookkeeping partner (Emifast) to ensure Xero is accurate, current, and structured properly across all entities
- Convert chaotic financial data into clean, trackable dashboards the Director of Finance and executive team can rely on
Entity & Vendor Management
- Oversee financial operations across 2–3 entities, each with different products and revenue structures
- Hold external bookkeeping accountable quality, timeliness, accuracy. No exceptions
- Manage the financial wind-down of the legacy UK entity once the new payment infrastructure is live
Reporting
- Deliver distilled, executive-ready reporting: cash position, P&L by entity, key risks in five bullet points, not twenty tabs
- Surface profitability issues early, particularly for Acquisity, which needs clear diagnosis and corrective action
- Build reporting rhythms so the Director of Finance is never caught off guard
What Success Looks Like
- Ad accounts never pause because of cash flow
- Payment infrastructure is fully transitioned and running without manual intervention
- Every financial process has an SOP. Every SOP is being followed
- The Director of Finance has more time to think because you handle the execution and oversight
- Xero is clean, current, and trusted across all entities
- Weekly reporting takes minutes to produce because the systems are built
- Manual work is replaced by automated, tracked data , not spreadsheets, real systems