Description
We are looking for a Brand Specialist to work on understanding and gathering consumer insights and market research. You will contribute to the annual business plan by creating, planning, and executing brand, advertising, new products, and packaging initiatives. Responsibilities: Consumer Insights and Market Research Turn data into compelling insights that are actionable and relevant. Ensure these insights are addressed through adequate ideas and plans. When focusing on the younger segment of the target group, monitor the consumer's perception about brand and products in social media. Brand Management Lead and contribute to the 'brand part' of projects with marketing peers, as well as on/off premise and trade marketing. Build new cross-functional tools, such as sales/marketing programs or trade marketing. Work closely with the Brand Manager and all other country marketing specialists and International HQ specialists to share learnings, best practices, align plans, share latest updates, and insights. Instigate and participate in creative sessions to develop tactics and assess best practice case studies. Always have the 'consumer' and 'brand' eye in every single project. Ensure we talk to the consumer in the most effective and efficient way with a strong focus on digital and social media, while ensuring that all the communication stays within the brand equity. Advertising and Creative Create branding and through-the-line communication for specific marketing projects in strong collaboration with the respective marketing functions. Develop and implement the ideal advertising plan, ensuring international and local learnings and the right country-specific level of digital and social components, always with international best practices in mind. Control creative and media agencies to ensure correct contractual set-up and strong working relationships to deliver world-class creative output. Manage the media agency with prudence, to ensure a best possible value-for-money advertising plan. Annually review media planning and buying with the agency and international. Product and Packaging Innovation Lead and manage solid product launches together with sales, finance, and other marketing functions. Act as the key contact for Red Bull HQ. Understand which packaging solution addresses country-specific needs. Lead and manage the launch proposal. Collect all learnings to share locally and with International HQ. General Management Support the Brand Marketing Manager to develop and implement the annual business plan. Prepare, together with the Brand Marketing Manager, the annual plan and financial budgets/P&L in co-operation with the marketing and sales team. Manage and maintain the agreed budget. Requirements:
- 2+ years of marketing experience
- FMCG brand marketing skills, knowledge, and experience
- Clear understanding of competitor activity and consumer behavior in a brand and FMCG context
- Generate consumer insights and translate them into successful brand initiatives
- Implement the business strategy successfully, while managing associated changes and people processes
- Strong analytical ability and commercial acumen to understand financial statements and market trends
- Effective negotiation and interpersonal skills
- High standard of integrity with a passion for the brand and commitment to Red Bull values
- An entrepreneurial 'can-do' attitude facilitated by continuous learning and application of appropriate 'best practices'
- Ability to focus and follow through on priorities and deliver quality results
- Proactive, self-motivated, resilient
- University degree
- Fluent in English