Trade Marketing Specialist

Our Trade Marketing Specialist is responsible for translating our marketing plans into shopper lead trade marketing activities to drive sales of our Red Bull products. This role will coordinate with the local sales and brand teams to execute our strategy via our Key Accounts and Field Sales teams.

Responsibilities:

• Translate marketing plans into effective Trade Marketing campaigns for the Off Premise team
• Develop Trade Marketing priorities through alignment with Off Premise channel managers – by channel and by account
• Provide input into the Business Planning process utilising data and insights
• Manage the Trade Marketing budget to deliver a cost-effective programme

• Manage relationships between Marketing, On Premise and Off Premise teams, ensuring alignment across campaigns
• Manage the Off Premise creative development process with all POS based on global guidelines
• Oversee agency relationships to ensure efficient, cost-effective campaigns in line with global standards
• Manage retail media relationships, programmes and spend, including Cartology (Woolworths) and Precision Media (Foodstuffs)
• Coordinate third-party POS and cooler partners for storage, distribution and maintenance of assets

• Undertake regular field briefings through quarterly/cycle meetings in conjunction with the Regional Sales Managers to ensure clarity of expectation on all Trade Marketing initiatives
• Spend regular time in trade to help support and train the field team in Trade Marketing best practice
• Complete post-campaign analysis to understand what has worked and what has not
• Support the set up and management of Trade Shows

• Build strong internal company-wide relationships, with clear and open communication (no surprises)
• Build strong external relationships that support in delivering value for Red Bull
• Identify challenges and opportunities, challenge where appropriate if there are better ways of operating
• Use data and analytical skills to create useful, actionable insights

• Protect yourself, your fellow workers and any other party from unsafe situations by carrying out your duties in a safe, healthy and responsible manner, in accordance with legislative requirements, and by monitoring the safeness of the workplace

Requirements:

• 2+ years of experience in Trade Marketing or Shopper Marketing with Brand Marketing exposure, ideally in consumer/shopper insights area
• Understanding of FMCG industry and sales processes
• Solid project management skills and cross-functional work competency
• Confident user of MS PowerPoint with ability to visualise ideas and concepts
• Confident user of MS Excel or similar tool with strong knowledge how to work with data

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