Description
Reddit is seeking a Senior Product Adoption Strategist to drive ads product adoption within its Global Sales organisation and with advertisers. As a Product Adoption Strategist, you will be a Reddit ads product evangelist and expert, helping to innovate and scale across major programs.
In this role, you will be responsible for scaling ads product adoption across Large Customer Sales advertisers in Europe. You will partner with Sales to pitch, onboard, activate, and grow advertisers on critical product solutions and activate high-priority business opportunities.
Your close partners will include Sales, PMM, Product, Strategy & Ops, Enablement, and other PA team members. You will drive the activation of relevant ad products to meet customers' performance goals, enable and equip Sales with the right knowledge, training, collateral, market insights, and tools needed to drive customer success.
You will work directly with advertisers to pitch, onboard, and activate across various product solutions and advocate for the needs, opportunities, and gaps that Reddit advertisers experience with Reddit's PMM and Product teams.
Responsibilities:
- Drive Growth: Lead efforts to scale the adoption of Reddit's priority ads products, increasing advertiser engagement and revenue.
- Program Development: Develop and manage programs to support product adoption across Large Customer Sales (LCS) advertisers and sales teams in the United Kingdom.
- Client Engagement: Work directly with advertisers to identify, pitch, activate, onboard, and grow clients with strategic product opportunities.
- Collaborate Cross-Functionally: Partner closely with Sales, Product Marketing Management (PMM), Strategy & Operations (S&O), Product Adoption Strategy & Operations (PASO), Enablement, and Product teams to ensure seamless knowledge transfer and alignment of strategic goals.
- Sales Enablement: Equip sales teams with the necessary knowledge, training, collateral, and market insights to effectively position and implement Reddit's ad products.
- Feedback Loop: Advocate for advertiser needs and identify opportunities and gaps, providing feedback to PMM and Product teams to inform ongoing product development.
- Reporting and Measurement: Partner with Sales and Strategy/Ops leadership to understand progress to goal and identify steps that can be taken to accelerate outcomes.
Basic Qualifications:
- 8+ years of experience in digital advertising, sales, marketing strategy, operations, or relevant industries
- Industry Experience: A strong background in product adoption, growth, or sales strategy within the digital advertising industry.
- Cross-Functional Collaboration: Proven ability to work effectively with partner teams, leveraging cross-functional expertise to drive program success.
Preferred Qualifications:
- Client-Centric Approach: Passion for understanding client needs and delivering solutions that drive their success.
- Analytical Skills: Solid familiarity with data analysis techniques and tools to track key metrics and outcomes.
- Project Management: Excellent program and project management skills; ability to prioritize and manage multiple initiatives concurrently.
- Communication Skills: Strong written and verbal communication skills, capable of clearly articulating strategies and outcomes to internal and external stakeholders.
Benefits:
- Global Benefit programs that fit your lifestyle, from workspace to professional development to caregiving support
- Family Planning Support
- Gender-Affirming Care
- Mental Health & Coaching Benefits
- Group Personal Pension Scheme with Employer match
- Private Medical and Dental Scheme
- Income Replacement Programs
- Bike to Work scheme
- Flexible Vacation & Paid Volunteer Time Off
- Generous Paid Parental Leave