Strategic Account Manager - Radiology

At Bayer, we're seeking a Strategic Account Manager - Radiology to join our team in Minneapolis, MN. This role will be responsible for building relationships with key customers, focusing on top strategic accounts that require high control and top-down influence within the region. In close collaboration with the Area General Manager (AGM), the SAM will support the development of Account Business Plans to navigate health systems, engage radiology stakeholders, and build relationships with C-suite executives.

The SAM will function as a value creator, identifying opportunities to enhance account impact, drive change, build competitive immunity, and ensure customer success. They will lead, coordinate, and implement both local and national resources to meet key customer needs and strengthen the Bayer partnership. As a mentor and coach to the squad, the SAM will provide guidance on customer engagement strategy, account planning, and internal collaboration.

The SAM will ensure account strategies are co-created and activated with cross-functional partners,including clinical specialists, CT Sales Consultants (CTSCs), MR Sales Consultants (MRSCs), medical science liaisons (MSLs), service, and software teams,to deliver cohesive and impactful customer engagement. The coverage will be major hospital systems in Minnesota and Wisconsin, including Allina Health, Aspirus, Essentia Health, Fairview Health Services, Froedtert Heath, ThedaCare, and University of Wisconsin Health.

Travel is up to 50% within the territory. The position is residence-based, and the ideal candidate would live in the Minneapolis metro area.

Key Responsibilities:

• Develop strategic long-term business partnerships with top-tier accounts within the region while continually increasing sphere of influence across stakeholders and decision-makers.

• Oversee contract pricing and standardization, including quoting prices and discounts, while monitoring regional pricing to ensure alignment with regional and national guidelines and financial objectives.

• Develop and execute Account Business Plans with top-tier accounts, ensuring robust engagement and cultivating long-term relationships with radiology leaders, while collaborating with imaging managers, procurement, and Value Analysis Committees.

• Own sales objectives for top-tier regional accounts, including revenue and gross margin, and contribute to overall regional sales performance.

• Lead the relationships with Radiology Leaders, Procurement, IT, Imaging Operations, and Value Analysis Committees across strategic parent and child accounts, supporting on-label discussions about Bayer products and orchestrating customers through large-scale group buying processes.

• Coordinate activation of necessary field team resources to support business expansion in collaboration with enabling functions and squad resources across 3 Centers of Gravity.

• Leverage analytics, dashboards, and customer relationship management (CRM) to synthesize insights to inform opportunities and contribute to business reviews.

• Identify customer insights, healthcare trends, and account data to inform ongoing account strategies that drive measurable outcomes.

• Execute the defined Radiology Customer Engagement Process, ensuring all strategies and contracts are developed in compliance with Bayer policies, regulatory requirements, and ethical standards.

• Provide mentorship to squad members, including account review support, stakeholder engagement strategies, and best practices for internal navigation.

• Contribute to a 'One Team' culture under Bayer's Dynamic Shared Ownership model, ensuring seamless collaboration and role clarity.

• Demonstrate leadership according to the VACC framework (Visionary, Architect, Catalyst, Coach), empowering teams, enabling innovation, and fostering growth while driving customer and business outcomes.

Requirements:

• Bachelor's degree in business, life sciences, or related field; advanced degree preferred (MBA, MPH, or equivalent).

• Valid driver's license and clean driving record.

• Direct experience with strategic planning and implementation, medical device/pharma industry, sales leadership, market direction, budgeting, business insights, and coaching & talent development (minimum 7+ years preferred).

• Proven ability to manage complex, multi-stakeholder relationships across large integrated delivery networks (IDNs), academic medical centers (AMCs), or integrated health systems.

• Savvy in CRM tools (e.g., Salesforce), account planning frameworks, with leveraging technology as a key enabler.

• Strong understanding of healthcare system decision-making, contracting, and financial drive.

• Highly comfortable leading in matrix environments, collaborating under Dynamic Shared Ownership models and enjoys working a collaborative, team-focused approach.

• Personal strengths include communication and relationship-building skills, especially with radiology department stakeholders.

• Strong executive presence, consultative selling skills, and cross-functional collaboration abilities.

• Proven track record in developing and executing strategic account plans that deliver measurable business outcomes and executing customer engagement processes.

• Cultivates and fosters a team environment that drives personal ownership, energy, and a customer-first approach.

Preferred Qualifications:

• Deep understanding of radiology workflows, imaging technologies (computed tomography (CT), magnetic resonance (MR), picture archiving and communication system (PACS), etc.), and health system priorities.

• Experience in radiology, MedTech, or healthcare IT/software.

• Exposure to contracting, procurement, or Value Analysis Committee (VAC) processes.

• Ability to use company-generated AI tools.

• Contract lifecycle experience.

Salary Range: $125,000 - $187,000.